Hair Care Market to Grow by USD 18.28 Billion from 2025 to 2029, Driven by Social Media and Blogging Influence, Report on AI's Impact on Market Trends - Technavio

NEW YORK, Feb. 14, 2025 /PRNewswire/ -- Report on how AI is redefining market landscape - The hair care market and it is set to grow by USD 18.28 billion from 2025 to 2029. However, the growth momentum will progressing at a CAGR of over 3.7% during the forecast period, according to Technavio. The hair care market is fragmented, and the vendors are seeking strong partnerships with automotive, industrial, and commercial companies to compete in the market. Amway Corp., CavinKare Pvt. Ltd., Chatters GP Inc., Edgewell Personal Care Co., Emami Ltd, Godrej Consumer Products Ltd., Hanz de Fuko, Henkel AG and Co. KGaA, John Paul Mitchell Systems, Johnson and Johnson Inc., Kao Corp., LOreal SA, NATULIQUE, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., Truefitt and Hill, Unilever PLC, and Wella International Operations Switzerland Sarl are some of the major market participants -. 

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Hair Care Market 2025-2029: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The hair care market report covers the following areas:

• Hair Care Market Size
• Hair Care Market Trends
• Hair Care Market Industry Analysis
• Porter's Five Forces Analysis
• Customer Landscape

The hair care market is fragmented, and the degree of fragmentation will accelerate. The influence through social media and blogging will offer immense growth opportunities. However, the Adverse health effects of chemical or synthetic components used in hair care products will hamper the market growth

Hair Care Market 2025-2029: Drivers & Challenges

Social media and blogs significantly impact the hair care market by shaping consumer preferences and driving sales. Online retailers leverage social media platforms like YouTube, Instagram, and Pinterest for product launches, customer engagement, and feedback collection. These tools help brands create efficient marketing campaigns, monitor product reviews, and stay competitive. The global penetration of smartphones and the Internet, particularly among millennials, has fueled the popularity of web blogs, making them essential channels for hair care brands to reach and engage their audience. Investments in social media promotion have become crucial for brands to effectively reach and engage their customers in today's digital marketplace.

The hair care market is experiencing a challenge due to increasing consumer awareness regarding the potential health risks associated with synthetic hair care products. Harmful components in hair dyes, gels, serums, and styling agents have been linked to various health issues, including asthma, allergic reactions, non-Hodgkins lymphoma, breast cancer, and multiple myeloma. Many hair care products, such as hairsprays, veils of mist, colorants, shampoos, and conditioners, contain harmful chemicals that cause skin and health problems. The market growth is being restricted as consumers opt for plant-derived alternatives to mitigate these risks.

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Segment Overview

This hair care market report extensively covers market segmentation by

• Product
• Hair Color
• Shampoo
• Conditioner
• Others
• Distribution Channel
• Offline
• Online
• Geography
• Europe
• APAC
• North America
• South America
• Middle East And Africa

1.1 Hair color- The hair care market, specifically the hair color segment, is experiencing significant growth. This expansion is attributed to the increasing population of elderly individuals using hair colorants for graying hair and the influence of changing fashion trends among younger generations. The global hair color market is projected to grow steadily, fueled by the increasing number of salons and spas worldwide. Additionally, the rising prevalence of premature graying is contributing to the market's growth. However, manufacturers face challenges in creating less harmful and chemical-free hair color options to cater to consumers' health concerns. Consumers seek hair color solutions tailored to their hair type, scalp, and hairstyle. Online reviews and blogs play a crucial role in driving sales, making product descriptions detailing hair color shades, types, quality, and price points essential for established brands.

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Hair Care Market 2025-2029: Key Highlights

• CAGR of the market during the forecast period 2025-2029
• Detailed information on factors that will assist hair care market growth during the next five years
• Estimation of the hair care market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the hair care market across Europe, APAC, North America, South America, and Middle East and Africa
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of hair care market vendors

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio