CHARLOTTE, N.C., May 5, 2016 /PRNewswire/ -- NUGENIX®, GNC's® #1 selling male vitality product, announced today that it has teamed up with legendary Major League Baseball player Frank Thomas to promote the brand.
During his playing days, Hall of Fame hitter Frank Thomas was known as "The Big Hurt" because of how difficult he could make it on opposing pitchers. Today, the slugger-turned-broadcaster is finding out how difficult age can make it on him to get back into shape and stay there. "What guy over 45 hasn't noticed how much harder it is to get back in shape than it used to be?" asked Thomas. He went on, "I used to think I just wasn't giving it enough effort, but Nugenix helped me understand it's not my fault, and I can do something about it."
That's why Frank Thomas is teaming up with NUGENIX® Free Testosterone Booster. "It only makes sense for a one of a kind slugger like Frank Thomas to team up with a one of a kind supplement like Nugenix," said Mike Amburgey, Chief Marketing Officer for NUGENIX®. Amburgey continued, "Not only does Nugenix contain the researched key ingredient Testofen®, it also has a proprietary blend of man-boosting ingredients unlike any other product available, anywhere."
As a Brand Ambassador for NUGENIX®, Frank Thomas will appear in various advertising and promotional materials, including television, online and retail. In a recent discussion with the company, Mr. Thomas cleverly quipped, "I'm looking forward to helping men like me 'put a hurt' on Father Time and get their mojo back with Nugenix." A Hall of Famer with both relevance and wit – looks like Nugenix hit a homerun with this one.
About Direct Digital, LLC
Direct Digital, based in Boston, MA and Charlotte, NC, is a leader in product development and online marketing within the health and wellness space and owns multiple brands including Instaflex®, Instaflex® Advanced, Slim Science™, Nugenix®, Beneflex®, Lumiday® and Luminite®. Direct Digital products are distributed throughout North America and internationally, including Canada and the Middle East. For additional information, please visit www.DirectDigitalllc.com.
SOURCE Direct Digital, LLC