Hall Of Famer Lawrence Taylor Joins EBC's Executive Management Team To Help Build Title Sports Drink

Arguably The Greatest Defensive Player In History Of The NFL To Work With Title To Build Awareness and Strategic Alliances.

Jan 19, 2010, 08:00 ET from Blue Gem Enterprise

MIAMI, Jan. 19 /PRNewswire-FirstCall/ -- The Electric Beverage Company, Inc. is pleased to announce that Lawrence Taylor, a member of the NFL Hall Of Fame, has joined the company and will serve as executive vice president. Taylor, considered by many to be the greatest defensive player in the history of professional football will assist the company in all aspects of its operations, including sales, marketing and strategic planning. The deal is effective immediately.

"I believe that Title Sports Drink has a real shot at becoming the go to sports drink for consumers. It is all natural, tastes delicious and makes what appears to be a significant impact in athletic performance. I am excited to be a part of the Title Team," says Taylor. Title Sports is bottled by the Electric Beverage Company, Inc. and distributed exclusively by Blue Gem Enterprise (OTC Bulletin Board: BGEM).

About Blue Gem Enterprise

Blue Gem Enterprise is an emerging beverage distribution company headquartered in South Florida and serves the area from Southern Georgia through the Florida Keys, including major chains, independent stores, hospitals, gyms, hotels and other retailers. It is the mission of Blue Gem to become one of the leading distributors of non alcoholic beverages and foods in the state of Florida.

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This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act"). Blue Gem Enterprise, Inc. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The forward-looking statements contained herein involve risks and uncertainties that could cause actual results to differ materially from the expectations contained in any such, forward-looking statements. These risks include, but are not limited to: failure to manage operating expenses or integrate new companies and/or technologies, each of which could have a material impact on our business, our financial results, and the company's stock price. Most of these factors are difficult to predict accurately and are generally beyond the Company's control. Forward-looking statements speak only as to the date they are made and Blue Gem Enterprise does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

SOURCE Blue Gem Enterprise