Hallmark eCards Partners With Elvira To Make This Halloween A Scream

LOS ANGELES, Oct. 27, 2015 /PRNewswire/ -- Hallmark eCards has partnered with Elvira, Mistress of the Dark, to introduce Screaming Banshee, the company's first-ever interactive eCard. The eCard will allow users to record their own scream into a Screaming Banshee eCard, which can be shared via Facebook and Twitter.

"Halloween continues to be one of the most popular holidays for Hallmark eCards.  We continually innovate to create exciting digital greetings and Screaming Banshee is a new, interactive way to share Halloween e-greetings with friends and family," said Rob Fried, CEO of Feeln, the Hallmark subsidiary responsible for eCards and the Feeln streaming service "We are thrilled about the partnership with Elvira to launch this fun, new eCard."

"These kinds of interactive and immersive experiences bring digital greetings closer to the people who send them," said Dan Kessler, SVP of Operations, Feeln. "We're coming out with a lot of new ways to connect the sender and recipient that utilize technology, because we know we all carry tiny computers around."

Elvira will be featured on the eCards website, where she will walk users through how to record their scream with a fun tutorial.  She'll also be featured in a Screaming Banshee eCard that users can view.

The interactive Screaming Banshee eCard is available for free at HallmarkeCards.com/Banshee.

About Hallmark eCards

Hallmark eCards is a leading provider of digital greetings on the internet. Using a mix of cutting edge technology and Hallmark's storied creativity, HallmarkeCards.com has delighted consumers for over a decade. Follow Hallmark eCards at facebook.com/hallmarkecards and on Twitter @hallmarkecards.  

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SOURCE Hallmark eCards

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