Hallmark's Keepsake Ornament Debut Marks the Start of the Holiday Season, Oct. 11-19

Hallmark releases 150+ new Keepsake Ornaments, including pop culture fan favorites and timeless traditions

KANSAS CITY, Mo., Oct. 8, 2025 /PRNewswire/ -- As the holiday season begins, Hallmark is making spirits bright with Keepsake Ornament Debut, Oct. 11–19. The final Keepsake Ornament event of the year showcases over 150 new ornaments from Hallmark's 2025 collection, including nods to pop culture icons, beloved movie and TV characters, ornaments with innovative technology and imaginative first-in-series creations.

"With the 'And To All a Good Night!,' Musical ornament, I wanted to capture the magic and motion of Santa's Christmas Eve journey in a nostalgic, storybook way," said Orville Wilson, Hallmark Keepsake Artist. "From the gliding sleigh to the chugging train and shimmering tinsel tree, every detail was designed to bring that Christmas wonder to life - like capturing a little piece of holiday magic under glass."

New Keepsake Ornaments are available for purchase online and at Hallmark Gold Crown stores nationwide starting Oct. 11. During Keepsake Ornament Debut, shoppers can enjoy special offers and bonus points as Crown Reward members. Additionally, Keepsake Ornament Club (KOC) members receive early in-store access on Oct. 10 and exclusive perks, including the opportunity to buy a ticket to KOC Day at the Hallmark Christmas Experience.

Hallmark Keepsake Ornaments celebrate the joy of the season, perfect for starting new traditions or building existing collections. From pop culture lovers and movie buffs to sports fans, gamers and those commemorating meaningful milestones, this year's offerings include delights for collectors and holiday enthusiasts alike. New ornaments premiering at Keepsake Ornament Debut include:

• And To All a Good Night! Musical Ornament – Celebrate Santa's annual trip in timeless style with this charming ornament featuring a nostalgic cloche design. The classic decoration features Santa's sleigh and a toy train encircling a silver tinsel tree, all set on a base accented with a relief-style, snowy country scene. Enjoy a dazzling light show synchronized with a festive rendition of "Up On the Housetop" as Santa and his reindeer fly and the train chugs along.
  
  
• Eight Tiny Reindeer Dasher Ornament – This first-in-series ornament features Dasher, one of eight reindeer that guides Santa on his one-night journey around the world. Delight all the believers with the first in this charming new ornament series.
  
  
• Deck the Shelves Ornament – Celebrate any big reader or writer with this ornament. Wooden bookcase ornament is shaped like a tree and filled with books in shades of green. Red and white ball ornaments and gold star accents add a festive touch.
  
  
• Pull-String Lion With Santa Wood Ornament – Inspired by classic jumping jack toys, this wooden pull-string ornament combines timeless charm and modern trends to elevate all holiday decor. Ornate patterns add festive detail to the delightful design that features Santa riding atop a lion.
  
  
• Festive Feline Ornament – Add a little cat-titude to the tree with this frowny-faced feline decoration. The playful ornament features a fluffy gray-and-white tabby cat sporting a grumpy expression while wearing a festive holiday costume complete with ornaments, garland and a gold star. A purr-fect gift for pet parents who delight in dressing up their unamused fur-babies for the holidays.
  
  
• Lacey Chabert Porcelain Ornament – Celebrate the magic of the season with Hallmark star Lacey Chabert, beloved by millions of viewers for her heartwarming and joyful performances. Delight a fan with a beautifully crafted porcelain ornament showcasing Lacey in a festive red dress—perfect for honoring the cherished tradition of watching Hallmark movies. Plus, don't miss "She's Making a List," Lacey's all-new holiday movie premiering this season during Countdown to Christmas.
  
  
• Nintendo Mario Kart™ Princess Peach Ornament – Race into holiday excitement with Princess Peach. Gamers of all ages will feel like they're leading the pack when they receive this ornament with wheels that turn. The fun design features the ruler of the Mushroom Kingdom at the wheel of her go-kart from the racing video game that has been a go-to source of fun for more than three decades.
  
  
• Clueless Cher Horowitz Ornament With Sound – Toe-up holiday decorations? Ugh, as if! Make the tree festively phat with this "Clueless" ornament. Dressed in her iconic yellow plaid ensemble, Cher Horowitz channels the inner Betty in all of us with her spirited innocence. Complete with memorable quotes from the movie, this ornament brings a nostalgic touch of wit and warmth to holiday decor.
  
  
• Wicked Popular Musical Ornament – You'll be popular with all Wicked fans when you enchant your holiday decor with this Christmas tree ornament. Glinda, the bubbly, blonde, exceptionally popular student at Shiz University who develops an unexpected friendship with classmate Elphaba, is dressed in her extravagant, and pink naturally, nightgown. She'll even sing the hit song, "Popular" from the film.
  
  
• Dr. Seuss's How the Grinch Stole Christmas!™ Cindy-Lou Who Ornament – Sweeten the holidays with this adorable ornament that celebrates the Dr. Seuss classic "How the Grinch Stole Christmas!" Dressed in her pink nightgown and hair bow, a smiling Cindy-Lou Who holds a green stocking filled with a candy cane. The charming decoration will delight the "Whos" in any home, the tall and the small.

Hallmark+ members receive special perks year-round that can be used during the event, including a $5 monthly coupon and the chance to earn up to 50% extra Crown Rewards points on their purchases. Countdown to Christmas kicks off on Oct. 17 with all new holiday movies and series premiering on Hallmark Channel, and available the next day on Hallmark+.

For more information about Keepsake Ornament Debut, Hallmark Keepsake Ornaments or to locate a Hallmark Gold Crown Store, visit Hallmark.com.

About Hallmark Keepsake Ornaments
For over 50 years, Hallmark Keepsake Ornaments have been leading innovations in the world of ornaments with a commitment to making memories. Hallmark has introduced more than 10,000 different Keepsakes Ornaments and more than 100 ornament series, annual releases of ornaments that share a specific theme. Keepsake Ornaments are made in a wide array of wood, glass, metal, porcelain and handcrafted formats, some including light, sound and motion. The superior craftsmanship and high quality ensure Keepsake Ornaments will become family heirlooms and cherished collectibles. For more information, visit Hallmark.com. Connect on Instagram and Facebook.    

About Hallmark
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Hallmark Media is entertainment's leading destination for feel-good content and operates three cable networks – Hallmark Channel, Hallmark Mystery, and Hallmark Family. Hallmark+, launched in 2024, is our streaming service and membership program delivering the very best of Hallmark all in one place, featuring a blend of all new Hallmark original series, movies, and other feel-good content plus monthly discounts and rewards for shopping at Hallmark retail stores and at Hallmark.com. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. Crayola^® offers a wide range of art materials and creative play toys designed to spark children's creativity around the globe. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.

SOURCE Hallmark Cards, Inc.