NEW YORK, Aug. 28, 2018 /PRNewswire/ -- Today marks the formal launch of the "100% Clean Label Movement" lead by Scandinavian-born food entrepreneurs Mika Manninen and Helena Lumme, co-founders of Hälsa (www.halsafoods.com).
The 100% Clean Label Movement has three principles:
Clean Ingredients – grown by organic standards, sustainable farming practices, and low environmental footprint
Manufacturing Process – no enzymes or synthetic ingredients used
Final Product – free of all synthetic or processed ingredients
"Natural food brands are doing many things right, but they haven't gone far enough to offer the American consumer 100% clean food, since many products still contain artificial ingredients. With our 100% clean label Hälsa Oatgurt we are raising the bar, and showing it's possible to make plant-based beverages without using a single artificial ingredient," stated Lumme and Manninen, whose Scandinavian background helped them to see the many shortcomings of the U.S. food industry and to create a solution. "It took 4 years of research to come up with 100% clean line of dairy-free products and consumers are responding to this message."
According to Innova Market Insights 75% of consumers in the United States claim to read the nutritional and ingredient labels of food products, and nearly as many "strongly agree" it is important for food labels to contain mostly recognizable ingredients. Ninety-one per cent of U.S. consumers believe food and beverage options with recognizable ingredients are healthier.
Wegmans Food Markets is the first large supermarket chain to carry the new Hälsa drinkable yogurt. "Wegman's relationship with their shoppers is unique, and we are honored to be among Wegmans new plant-based offerings this fall," Manninen and Lumme say.
Hälsa, Swedish for health, is America's first Oatgurt, a light and refreshing dairy-free drinkable yogurt made from organic Scandinavian whole grain oats, topped with organic berries and fruits.
Organic Hälsa Oatgurt is available in three great-tasting fruit flavors – Organic Strawberry, Organic Blueberry, Organic Mango Pear and boasts the following claims:
100% clean label
No dairy, no soy
No added sugar
Certified Organic, Certified Kosher
Only 120 – 130 calories per bottle
Hälsa retails at $2.99 for an 8 fl oz. bottle and can be found at Wegmans Food Markets and other leading health food stores and retailers in New York City.