NEW YORK, Jan. 23, 2023 /PRNewswire/ -- The global hand sanitizer market size is estimated to increase by USD 458.83 million from 2020 to 2025. However, the market's growth momentum will decelerate at a CAGR of 1% during the forecast period. The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies, growth strategies, product innovations, new product launches, investments, and growth in market share, among others - Buy the report!
Global hand sanitizer market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –
- Key purchase criteria
- Adoption rates
- Adoption lifecycle
- Drivers of price sensitivity
Global hand sanitizer market – Vendor analysis
Vendor offerings -
- 3M Co. - The company offers a wide range of hand sanitizers such as 3M Avaguard Handrub.
- Godrej Consumer Products Ltd. - The company offers a wide range of hand sanitizers such as Godrej protekt.
- GOJO Industries Inc. - The company offers a wide range of hand sanitizers such as foam hand sanitizers and hand sanitizer wipes.
- L Brands Inc. - The company offers a wide range of hand sanitizers through its brand Bath & Body Works.
- For details on vendors and their offerings – Request a sample report
Vendor landscape –
The global hand sanitizer market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer hand sanitizer in the market are 3M Co., Godrej Consumer Products Ltd., GOJO Industries Inc., L Brands Inc., The Procter & Gamble Co., Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., The Clorox Co., Unilever Group, Vi-Jon Inc., and others.
Vendors focus on R&D, technology, labor, and branding to compete in the market. They invest significantly in the procurement of high-quality raw materials to develop products. Vendors also focus on brand building and brand equity to differentiate themselves from their competitors.
Global hand sanitizer market - Segmentation assessment
Segment overview
Technavio has segmented the market based on product (gel, foam, spray, and wipe), end-user (commercial, residential, and institutional), and distribution channel (offline and online).
- The gel segment will account for a significant share of the market during the forecast period. Vendors are launching new products in this segment to meet the rising demand from consumers. The growth of this segment is attributed to factors such as the increasing popularity of hand sanitizers with vibrant fragrances.
Geography overview
Based on geography, the global hand sanitizer market is segmented into North America, Europe, APAC, South America, and MEA. The report provides actionable insights and estimates the contribution of all regions to the growth of the global hand sanitizer market.
- Europe will account for 41% of the market's growth during the forecast period. Germany and UK are the key contributors to the hand sanitizer market in the region. Moreover, market growth in this region will be faster than the growth of the market in other regions. The rising health consciousness has increased the demand for hand sanitizers in Europe, which, in turn, will drive the hand sanitizer market growth in the region during the forecast period.
Global hand sanitizer market – Market dynamics
Leading drivers - The launch of new products is driving the hand sanitizer market growth. For instance, Dr. Bronner's offers Peppermint scented Organic Hand Sanitizer. Similarly, ITC offers the Savlon brand of sanitizers for children. Such product launches will fuel the growth of the hand sanitizer market during the forecast period.
Key trends - The increasing demand for customized products is a key trend in the market. Offices and other commercial end-users are focusing on customized products. Such products have gained popularity in developed countries as well as in emerging countries. As a result, the demand for customized office supplies, including hand sanitizers, is high in these countries. The leading vendors offer customized and personalized products to enhance the aesthetic appeal of their offerings. These factors will support market growth during the forecast period.
Major challenges - The presence of counterfeit products is challenging the hand sanitizer market growth. Counterfeit products are made of low-quality raw materials and have several side effects. The penetration of e-commerce facilitates the easy distribution, sales, and reach of counterfeit products. Moreover, the low prices of these products contribute to their demand. This has an adverse impact on the sales and pricing strategies of genuine vendors, which will impede the growth of the market during the forecast period.
What are the key data covered in this hand sanitizer market report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the hand sanitizer market between 2021 and 2025
- Precise estimation of the size of the hand sanitizer market and its contribution to the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the hand sanitizer market across North America, Europe, APAC, South America, and MEA
- A thorough analysis of the market's competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of hand sanitizer market vendors
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Hand Sanitizer Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Decelerate at a CAGR of 1% |
Market growth 2021-2025 |
USD 458.83 million |
Market structure |
Fragmented |
YoY growth 2020-2021 (%) |
6.98 |
Regional analysis |
North America, Europe, APAC, South America, and MEA |
Performing market contribution |
Europe at 41% |
Key countries |
US, China, Germany, and Japan |
Competitive landscape |
Leading vendors, market positioning of vendors, competitive strategies, and industry risks |
Key companies profiled |
3M Co., Godrej Consumer Products Ltd., GOJO Industries Inc., L Brands Inc., The Procter & Gamble Co., Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., The Clorox Co., Unilever Group, and Vi-Jon Inc. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Browse for Technavio's consumer staples market reports
Table of contents
1. Executive Summary
2. Market Landscape
2.1 Market ecosystem
2.2 Market characteristics
2.3 Value chain analysis
3. Market Sizing
3.1 Market definition
3.2 Market segment analysis
3.3 Market size 2020
3.4 Market outlook: Forecast for 2020 - 2025
4. Five Forces Analysis
4.1 Five forces summary
4.2 Bargaining power of buyers
4.3 Bargaining power of suppliers
4.4 Threat of new entrants
4.5 Threat of substitutes
4.6 Threat of rivalry
4.7 Market condition
5. Market Segmentation by Product
5.1 Market segments
5.2 Comparison by Product
5.3 Gel - Market size and forecast 2020-2025
5.4 Foam - Market size and forecast 2020-2025
5.5 Spray - Market size and forecast 2020-2025
5.6 Wipe - Market size and forecast 2020-2025
5.7 Market opportunity by Product
6. Market Segmentation by End-user
6.1 Market segments
6.2 Comparison by End user
6.3 Commercial - Market size and forecast 2020-2025
6.4 Residential - Market size and forecast 2020-2025
6.5 Institutional - Market size and forecast 2020-2025
6.6 Market opportunity by End user
7. Market Segmentation by Distribution channel
7.1 Market segments
7.2 Comparison by Distribution channel
7.3 Offline - Market size and forecast 2020-2025
7.4 Online - Market size and forecast 2020-2025
7.5 Market opportunity by Distribution channel
8. Customer Landscape
9. Geographic Landscape
9.1 Geographic segmentation
9.2 Geographic comparison
9.3 North America - Market size and forecast 2020-2025
9.4 Europe - Market size and forecast 2020-2025
9.5 APAC - Market size and forecast 2020-2025
9.6 South America - Market size and forecast 2020-2025
9.7 MEA - Market size and forecast 2020-2025
9.8 Key leading countries
9.9 Market opportunity by geography
10. Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Market trends
11. Vendor Landscape
11.1 Overview
11.2 Vendor landscape
11.3 Landscape disruption
12. Vendor Analysis
12.1 Vendors covered
12.2 Market positioning of vendors
12.3 3M Co.
12.4 Godrej Consumer Products Ltd.
12.5 GOJO Industries Inc.
12.6 L Brands Inc.
12.7 Reckitt Benckiser Group Plc
12.8 S. C. Johnson & Son Inc.
12.9 The Clorox Co.
12.10 The Procter & Gamble Co.
12.11 Unilever Group
12.12 Vi-Jon Inc.
13. Appendix
13.1 Scope of the report
13.2 Currency conversion rates for US$
13.3 Research methodology
13.4 List of abbreviations
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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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