WINSTON-SALEM, N.C., Dec. 17, 2013 /PRNewswire/ -- Hanes®, America's No. 1 sock brand, is helping spread holiday comfort by donating 250,000 pairs of socks to those in need and the homeless. The socks will be distributed by The Salvation Army nationwide and five homeless shelters in New York and California.
This year's donation marks the fourth consecutive year Hanes has worked with The Salvation Army, which provides assistance for nearly 30 million Americans each year, by providing socks -- the most requested but least donated item needed at the organization's centers.
This season, Hanes is also expanding its yearlong partnership with Mark Horvath, an advocate for the homeless, and delivering portions of the sock donation to local nonprofit organizations that aid those in need and the homeless. Recipient organizations are Covenant House, NYC Rescue Mission and Coalition for the Homeless, all in New York City; Rescue Mission in Syracuse, N.Y.; and Los Angeles Mission in Los Angeles.
A longtime partner, Horvath helps distribute Hanes socks throughout the year to those affected by homelessness as part of his mission to bring a face to the growing issue as founder of Invisible People. "I'm thrilled to join Hanes again this year to deliver socks for the holidays," said Horvath. "Through the years I've seen firsthand how others have benefitted from the gift of clean socks. It's an item that many folks often take for granted."
"Hanes is proud to continue our annual tradition of providing socks to those in need," said Sidney Falken, Chief Branding Officer, Hanes. "We are grateful for the chance to give back to others with a donation of half a million socks and make the holidays more comfortable."
Over the past five years, Hanes has donated 2.7 million socks to the needy at the holidays. Last year, Hanes also donated 50,000 pairs of socks to East Coast victims of Superstorm Sandy.
To share a story about providing comfort this holiday season or join the conversation, follow #HanesforGood throughout the holiday season. For more information about Hanes, visit hanes.com or facebook.com/hanes.
Hanes, America's No. 1 apparel brand1, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com. Hanes is a flagship brand of Hanesbrands Inc. (NYSE: HBI).
1 The NPD Group / Consumer Tracking Service, R12 Dec. 12, Units
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.
Video with caption: "We're donating 500,000 socks to those in need in the US. Share to join us in helping others this holiday. #HanesForGood." Video available at: http://www.youtube.com/watch?v=05Q69LitHj8
Image with caption: "Hanes and Mark Horvath, left, an advocate for the homeless, are teaming up to donate half a million socks to The Salvation Army and other charities during the month of December for its Hanes for Good Campaign kicking off on Giving Tuesday, December 3 in New York." Image available at: http://photos.prnewswire.com/prnh/20131217/MM34471