Hanes® Introduces Socks That Are Seam-ingly Perfect in Every Way

America's No. 1 Socks Brand Debuts Socks with the Comfort Toe Seam That Fit Comfortably All Day Long

Sep 08, 2011, 08:00 ET from Hanes

WINSTON-SALEM, N.C., Sept. 8, 2011 /PRNewswire/ -- Hanes, an innovator in superior head-to-toe comfort, wants families to say goodbye to uncomfortable socks and hello to new Hanes Comfort Toe Seam socks. The new smoother Comfort Toe Seam sock feature is being applied across the brand's entire line of women's, men's and kids' socks. Now those bothersome toe seams feel as if they've disappeared because they stay flatter for all-day comfort. Hanes socks with new Comfort Toe Seam are the latest breakthrough in comfort innovation from Hanes.

(Photo:  http://photos.prnewswire.com/prnh/20110908/NY64244-a )

(Photo:  http://photos.prnewswire.com/prnh/20110908/NY64244-b )

Hanes socks with the Comfort Toe Seam were developed to address one of families' biggest complaints regarding socks: they bunch, irritate and are sometimes just plain uncomfortable. The Comfort Toe Seam solves the problem through patent-pending sewing technology that produces a smoother, flatter seam. The new seam was designed to reduce the bulk of conventional socks, resulting in a more comfortable fit.  

"Hanes socks with the Comfort Toe Seam offer irritation-free comfort all day," said Sidney Falken, chief branding officer, Hanes brand. "Hanes is dedicated to providing families with thoughtfully innovative products that address an unmet need and result in superior comfort. Our Comfort Toe Seam socks are engineered with a smooth toe seam, so they will be comfortable for every member of the family to wear all day long."

All Hanes socks are now made with the Comfort Toe Seams and are available for men, women and kids, in all styles and colors.  Hanes socks are available at major national retailers and online at www.Hanes.com.  

In honor of the new product innovation, Hanes will celebrate "Happy Toe Tuesday" by giving away 500 pairs of new Hanes socks with the Comfort Toe Seam each Tuesday in September on the Hanes Facebook page (www.Facebook.com/Hanes).  No Purchase Necessary.  See Official Rules for details.  

For more information about Hanes, visit www.Hanes.com or www.Facebook.com/Hanes.

About Hanes
Hanes, America's #1 Apparel Brand, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com. Hanes is a flagship brand of HanesBrands  (NYSE: HBI) (www.Hanesbrands.com).


Letal Ackerman

Bernadette Wallace





Weber Shandwick