Hanes Launches "Mammogram Monologues" Initiative In Conjunction With Breast Cancer Awareness Month

WINSTON-SALEM, N.C., Oct. 22, 2013 /PRNewswire/ -- In support of Breast Cancer Awareness Month, Hanes partnered with the National Breast Cancer Foundation (NBCF) to promote early detection of breast cancer through the new  "mammogram monologues" program. The monologues program invites women to share their candid mammogram stories in an effort to help raise the comfort level surrounding the mammogram experience.

Driven by a commitment to comfort, Hanes teamed up with four social media influencers – Danielle Smith of Extraordinary Mommy, Ronnie Tyler of Black and Married With Kids, Mary Fischer of The Mommyologist and Colleen Padilla of Classy Mommy – who are sharing their mammogram moments in real-time to inspire other women to feel more comfortable discussing early detection measures.

Hanes is inviting women everywhere to take to their social channels to candidly document their mammogram experiences in an effort to showcase how simple the mammogram procedure can be. Supporters can follow along and participate in the "mammogram monologue" conversation at www.facebook.com/Hanes or by searching #HanesPink on Twitter and Instagram.

"We're dedicated to making the world a more comfortable place with our products and we are excited to partner with the National Breast Cancer Foundation in hopes of creating a more comfortable conversation surrounding mammograms," said Sidney Falken, Chief Branding Officer, Hanes. "By teaming up with NBCF and social media influencers, we hope to encourage an open dialogue among women on the importance of getting a mammogram."

This year will mark the third consecutive year that Hanes has teamed up with NBCF during Breast Cancer Awareness Month. As a longtime supporter of breast cancer awareness, detection and research, Hanes has made cash and in-kind donations totaling more than $1 million since 2009. This year, Hanes will donate $50,000 to NBCF to help fund research efforts and early detection screenings, including mammograms.

"We are thrilled to have Hanes as a partner as we continue to work together to help raise awareness for such a devastating and widespread disease," said Douglas Feil, VP of Programs, NBCF. "One in eight women will be diagnosed with breast cancer in their lifetime, but most do not know the steps they can take to ensure early detection. We hope this program will jumpstart a comfortable dialogue and show women that detecting breast cancer early can save lives."

NBCF is committed to spreading knowledge and fostering hope in the fight against breast cancer. The organization provides free mammograms for women who could not otherwise afford them and supports early detection research programs in leading medical facilities across the country.

About Hanes
Hanes, America's No. 1 Apparel Brand, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com.  Hanes is a flagship brand of Hanesbrands Inc. (NYSE: HBI).

About the National Breast Cancer Foundation, Inc. 

Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation's (NBCF) mission is to save lives through early detection and to provide mammograms for those in need.  A recipient of Charity Navigator's highest 4-star rating for nine years, NBCF provides women help for today and hope for tomorrow through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org. 

Related Links:
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Video with caption: "Danielle Smith's Mammogram Monologue". Video available at: http://www.youtube.com/watch?v=8SiYQD5pKpA

Image with caption: "Ronnie Tyler, of BlackandMarriedWithKids.com, shares her mammogram experience". Image available at: http://photos.prnewswire.com/prnh/20131022/MM01959

SOURCE Hanes