'Hangry' Internet Equals Lower SNICKERS® Prices
SNICKERS® LAUNCHES 'HUNGERITHM' PROMOTION AT 7-ELEVEN®
HACKETTSTOWN, N.J., Nov. 20, 2017 /PRNewswire/ -- Whether vocal about bad weather, politics, a celebrity's new questionable haircut or the last play of the big game, the Internet gets a little "hangry" when it's hungry – turning people into their less-desirable selves.
To help satisfy that hunger – and calm the online vigor – SNICKERS® Brand is launching a new tool designed to measure the hunger level of the Internet through an algorithm, aptly called "Hungerithm." As the Internet's "hanger" increases, so does the coupon discount of SNICKERS® at participating U.S. 7-Eleven® stores in real time.
"Sometimes you say stuff online you don't mean in a moment of hunger," said Michael Italia, Senior Brand Manager, SNICKERS® Brand. "We've all witnessed this type of behavior from friends and family in our newsfeeds. Now SNICKERS® can help satisfy in real time."
"Hungerithm" was developed by Clemenger BBDO Melbourne under the "You're Not You When You're Hungry" umbrella and originally piloted in Australia to critical acclaim and business success. The algorithm checks social media posts in real time against a list of 3,000 commonly used words and phrases to determine sentiment and capture a snapshot of how people are feeling. It even understands slang and sarcasm. As hanger goes up, the coupon value goes up too.
To see the mood of the Internet, as well as lock in the price of a SNICKERS® Bar that can be redeemed in the form of a coupon at participating 7-Eleven stores, fans should visit www.Hungerithm.com. "Hungerithm" will be live November 16 – December 22, 2017.
For more information, fans can visit SNICKERS® on Facebook, Twitter, Instagram or at www.Hungerithm.com.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
For more information about Mars, please visit www.mars.com. Join us onFacebook, Twitter, LinkedIn, Instagram and YouTube.
About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 63,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded its offering of Fresh Foods and private-brands products under the 7-Select® brand. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer-loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram.
SOURCE Mars, Incorporated
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