FLINT, Mich., April 26, 2016 /PRNewswire/ -- Health Alliance Plan today announced that it will serve as title sponsor of the 2017 HAP Crim Festival of Races and 2017 HAP Tour De Crim. HAP will succeed HealthPlus as title sponsor following the merger of the two companies last February. Tom Spring, director of wellness and outreach at HAP, made the announcement at a Crim Fitness Foundation news conference. Today's conference serves as the official launch of annual Crim race activities. It was held at One Riverfront Plaza in downtown Flint.

"One of the many benefits of joining HealthPlus and HAP is the opportunity to leverage strong partnerships that continue to foster the health and wellness of the communities we serve," said Spring. "We're delighted to carry on this rich tradition and look forward to building an even stronger bond with the Crim Fitness Foundation and Mid-Michigan."

The HAP title sponsorship is a continuation of a 35-year-old relationship that got its start when HealthPlus employees began staffing the famed Bradley Hills water station and erecting the company's signature red-and- white balloon arch. In 2009, HealthPlus became the Crim's presenting sponsor and, in 2013, was named title sponsor. 

"As two organizations dedicated to the well-being of our community, it's no coincidence that the Crim and HealthPlus have had such a long history of collaboration," said Andrew Younger, race director at the Crim Fitness Foundation. "Now that HealthPlus is part of the HAP family, it's clear that HAP shares that same level of commitment to health and well-being. We are pleased to partner with HAP as we work together to make Flint and Genesee County a great place to live and be active."

About Health Alliance Plan
Health Alliance Plan (HAP) is a Michigan-based, nonprofit health plan that provides health coverage to more than 675,000 members and companies of all sizes. For more than 50 years, HAP has partnered with leading doctors and hospitals, employers and community organizations to enhance the health and well-being of the lives we touch. HAP offers a product portfolio with six distinct product lines: Group Insured Commercial, Individual, Medicare, Medicaid, Self-Funded and Network Leasing. HAP excels in delivering award-winning preventive services, disease management and wellness programs, and personalized customer service.

SOURCE Health Alliance Plan (HAP)