Happn Taps Serge Gojkovich as U.S. Chief Marketing Officer

Seasoned mobile marketing expert to support U.S. market expansion

Mar 01, 2016, 09:00 ET from Happn

LOS ANGELES, March 1, 2016 /PRNewswire/ -- Happn, the leading dating app that enables users to discover the people they've crossed paths with in real life, has named Serge Gojkovich as U.S. Chief Marketing Officer (CMO). Serge assumes this marketing leadership role to accelerate Happn's growth and expand its footprint in the U.S. market.

"We are thrilled with the enormous growth Happn has experienced since we launched two years ago, and the 1.5 million users we're adding every month is evidence that we're offering a unique experience that was lacking in the marketplace – bringing real-life dating into the mobile world," said Didier Rappaport, CEO and founder, Happn. "Serge has a solid track record of helping elevate brands' leadership, and we're very excited to continue this growth journey with Serge at the helm for Happn's U.S. marketing efforts."

As a veteran marketing expert, Serge provides strategic counsel on brand positioning and direction, while enhancing competitive market presence to achieve solid growth results. He has helped a number of renowned brands, travel destinations and mobile apps dominate their respective landscapes, including CurbStand, Grindr, Blendr, Jack'd, VisitBritain, Visit London and ParkMe.

"With so many dating apps to choose from, Happn offers a unique way for singles to connect and create meaningful relationships. With more than 13 percent of Happn's total user base here in the U.S., this market has become increasingly important as part of the company's growth strategy," said Serge Gojkovich, CMO USA, Happn. "I'm thrilled to help bring the Happn experience to even more people in the U.S."

Using real-time geolocation technology, Happn shows users a timeline of the people they've crossed paths with throughout the day – those who were at the same place at the same time. At its core, Happn is an app that restores those missed connections by helping users find the beautiful stranger they encountered in passing.

Happn is available across the U.S., including New York City, Los Angeles and San Francisco. Activations are expected in cities like Miami, Chicago, Dallas and others in the coming months. Further international expansion beyond its 13 million global user base is underway in Europe, Asia and South America, with new features and capabilities expected to be introduced throughout 2016.

Prior to Valentine's Day, Pew Research Center revealed that the share of 18- to 24-year-olds that report having used online dating sites or mobile apps has nearly tripled in the last two years. Separately, Applause, a Boston-based app quality company, researched the state of the U.S. dating apps market by looking at consumer reviews/ratings from the Apple App Store and Google Play, and found that Happn ranked No. 3 among the top 11 dating apps that earned user quality scores of 50 or greater. The increasing consumer appetite, coupled with Happn's creative approach to dating, positions the company for long-term success.

Serge's experience includes serving as former CEO and current board member of CurbStand, a mobile app that lets people pay for and tip valet parkers. He previously served as Vice President of Marketing for Grindr and Blendr and as CMO for ParkMe. Serge also founded Boston-based GCI Marketing, where he helped numerous clients become leading brands in their respective categories. Serge is based in Los Angeles and regularly appears on industry panel discussions regarding application marketing, niche marketing, mobile dating, social networking, parking and travel.

About Happn
Launched in February 2014, Happn is the first mobile dating app to use real-time geolocation to help you discover people you've crossed paths with in real life. Every time you cross paths with another Happn user, his or her profile appears on your app. Currently present in more than 35 major cities around the world, including Paris, London, Berlin, Madrid, Buenos Aires, São Paulo, Hong Kong, Milan and New York City, the app has grown rapidly, with over 13 million users since launch. Happn is available to download for free via the App Store, Play Store and Windows Store. Visit www.happn.com for more information. Follow Happn on Twitter, Instagram, Facebook and YouTube. #MakeItHappn

U.S Media Contacts for Happn:

Nancy Zakhary / Jo Anne McCusker
Brainerd Communicators, Inc.
212 986 6667