Happy Family Introduces Unprecedented Infant Feeding Support Platform With Premium Products And Expert Resources

NEW YORK, April 10, 2017 /PRNewswire/ -- Happy Family, one of the largest and fastest growing premium, organic baby food brands, was founded in 2006 on a mission to change the trajectory of children's health. They launched with just five items and the knowledge that nutrition during the first few years of a baby's life helps establish the foundation of life-long health and wellness. Today, as a company of moms that know breastfeeding is best, they also recognize it's not always an exclusive option for all families. Staying authentic to their "parents and babies first" approach to innovation, Happy Family announces that it's now arming parents with nutrition experts, lactation consultants, and trustworthy products to help achieve exceptional, tailored nutrition for their infants.

Happy Family knows that having access to and utilizing great products is only a portion of the journey, and is passionate about supporting families in a more personal way. Their new online resource center offers new parents direct – and free – access to Cornell-Certified nutritionists and lactation consultants, the Happy Mama Milk Mentors, as well as educational materials on a variety of feeding topics. There's a video that offers support to all types of families, featuring Happy Family's own CEO and Founder Shazi Visram, company employees, and other real parents on their own authentic individual journeys with their babies. Through these resources, Happy Family aims to provide the vital information parents crave to help them make the best nutritional decisions for their families. Company-wide, they are incredibly proud to help support and nourish families during a time of newness, uncertainty and vulnerability. Access the resource center at https://happyfamilybrands.com.

"We're always for pushing the boundaries of innovation – whether that be introducing probiotics in first foods, gluten-free snacks, prioritizing important ingredients like choline, chia and prebiotic fibers, or expanding our business to offer parents objective professional support and advice," said Visram. "No matter what, we believe we need to be there for parents at every turn with products and tools to support the individual choices that work for their very individual families."

Happy Family knows that breast milk offers ideal nutrition and encourages breastfeeding as the best option, but also knows that mom can use extra support to keep up the hard work and continue her breastfeeding journey. To further expand their existing Happy Mama® product offerings, Happy Family now provides support for moms on their postpartum journey with Happy Mama® Breastfeeding Support products. The line of Lactation Oat bars blends gluten-free whole grain oats, flax and fenugreek with organic fruits and nuts, to support breastfeeding and provide a boost of extra nutrition. The Happy Mama^® Breastfeeding Support Probiotic Supplement contains a unique, patented strain that supports breast health to help maintain breastfeeding ability.

As a company that is inclusive and supportive of all families, Happy Family knows that exclusively breastfeeding is not a possibility or reality for many, which is why they are also proud to announce their launch of Happy Baby™ Organic Infant Formula. The journey to find the perfect formulation started many years ago. Happy Family conducted exhaustive research over the course of five years and tapped into the wealth of scientific knowledge and resources provided by their parent company Groupe Danone, a global leader in early life nutrition.

The result is an organic infant formula that is modeled after breast milk and meets the nutritional levels recommended by the American Academy of Pediatrics. Happy Family handpicked extremely high-quality ingredients based on their ability to positively affect the long-term health of babies. In fact, the company proactively chose to use expensive, but essential, ingredients in their formulation. It contains key vitamins and nutrients that are naturally found in breast milk, including Calcium, Vitamin D, Iron, Zinc, Choline and DHA/ARA. More notably, the Happy Baby Organic Infant Formula has up to four times more prebiotics than any other organic infant formula on the U.S. market. Prebiotics, fibers found naturally in abundance in breast milk, promote healthy bacteria in infants. This important ingredient has been overlooked by other formula brands.  

"With my 8-month old daughter Asha, I simply could not produce as much milk as I would've liked, and had to supplement with formula around three months," said Visram. "I'm so proud to feed her our formula now and even more thrilled that I don't have to import a German alternative to feel confident that she's getting extremely clean, complete nutrition for her incredibly sweet little body."

All new products are now available online at Amazon.com, and nationwide at Babies-R-Us, Whole Foods, Buy Buy Baby and select grocery retailers. They are slated to be available at Target in early May.

• Happy Baby™ Organic Infant Formula, Stage 1 and Stage 2, retails for $29.99
• Happy Mama^® Breastfeeding Support Lactation Oat Bars retail for $1.99 each
• Happy Mama^® Breastfeeding Support Probiotic Supplement retails for $17.49 (21-pack)
  

Happy Family maintains rigorous quality standards for all products that go beyond USDA Organic certification. The company also regularly audits its partners to ensure standards of safety, quality, sustainability and traceability are met.

About Happy Family
Launched on Mother's Day 2006, Happy Family is one of the largest and fastest growing organic food brands to offer a comprehensive line of nutritious foods for babies, toddlers, kids and their mothers. Beginning with baby's first few years of life, Happy Family provides an enlightened assortment of organic meals and snacks to help support a lifetime of wellness. Constantly innovating, Happy Family strives to offer families the right nutrition for every stage of development.

From five SKUs in five stores in 2006 to over 100 SKUs in national distribution, Happy Family continues to earn its place as one of the fastest growing baby food companies in the baby food aisle, as awarded by Fast Company in 2012 and 2013. Happy Family is headed up by founder, CEO and Chief Mom, Shazi Visram, who was honored as one of Babble's 100 Moms who are changing the world and lauded by President Obama as "a rockstar of the new economy and a leader we can all emulate." Happy to Help, the brand's social initiative, most recently partnered with The Small Things, an organization that helps orphans in Tanzania live a happy, healthy life, to build the Happy Family Children's Village. For additional information, please contact [email protected] or visit www.happyfamilybrands.com.

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SOURCE Happy Family

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