NEW YORK, Dec. 4, 2017 /PRNewswire/ -- Media technology company, MAZ, has partnered with Harborside, a medical communications company based in Huntington, NY, to launch OncologyGo, a streaming event coverage and video content app for specialists in oncology healthcare, on Apple TV, Roku, FireTV and iOS.
Harborside created OncologyGo for mobile and OTT as an aggregate of current and relevant news and information about clinical oncology news for the medical professional, with easy on-the-go viewing on mobile or TV. OncologyGo hosts videos on a variety of subjects, including information about various cancer types, news from the latest oncology meetings, and discussions between thought-leaders in the field.
MAZ was built for publishers like Harborside in mind. With an emphasis on the power of a cohesive cross-platform content strategy, the utilization of both mobile and OTT is the best way to reach audiences wherever and whenever. Users can choose to save videos for later, syncing between devices so that they can begin on mobile and finish watching on TV, or vice versa.
"Clinical advances in oncology are happening at a rapid pace, and staying current with the news is a challenge for the most seasoned experts in the field," said Conor Lynch, Executive Editor at Harborside. "We're delighted to be working with MAZ on OncologyGo, which will deliver relevant and meaningful video content to healthcare providers whenever and wherever they want it."
"Harborside is already doing so much in the areas of medical journalism that they cover. They had such important and valuable video content for OncologyGo, MAZ is simply the technology that makes it run smoothly on all these devices," said Mike Ram, VP of Business Development at MAZ.
Download OncologyGo today on Apple TV, Roku, FireTV and iOS.
MAZ enables leaders in media to become leaders in technology. Founded by Apple and Adobe designers and engineers, MAZ is on the forefront of OTT and mobile technology with a suite of powerful CMS and app creation tools that power over one thousand apps and websites for industry giants such as Forbes, Gannett, Pearson, Rodale, Fast Company, and many more.
Harborside is the foremost medical communications company that oncology clinicians turn to for accurate content, news, and education. Harborside publishes JNCCN--Journal of the National Comprehensive Cancer Network, The ASCO Post, the Journal of the Advanced Practitioner in Oncology (JADPRO), and the Journal of Oncology Practice. Harborside also produces JADPRO Live, a conference for advanced practitioners working in the field of oncology.