CINCINNATI, Oct. 22, 2015 /PRNewswire/ -- Angry Orchard today announced a brand new glass designed just for hard cider: the Orchard Glass. Cider is a unique beverage that walks a line somewhere between wine and beer. And while there are many glasses out there, developed to enhance the flavor of wine or craft beer, the cider makers couldn't find a glass they felt did the same for craft cider. With cider having a renaissance here in the US, the cider makers wanted to give those discovering the drink the best cider drinking experience possible.
The cider making team decided to enlist the help of several cider and sensory experts to create a new glass from scratch, specifically designed for the unique, fresh apple flavor profile of Angry Orchard's (and America'si) most popular cider, Crisp Apple, made with culinary apples from Italy and traditional bittersweet cider apples from France. The end result of the project, the Orchard Glass, named for the cider maker's new innovation orchard and cidery opening in the Hudson Valley of New York State later in 2015, enhances the cider's crisp, fruit forward, fresh apple taste and aroma.
"We travel the world looking for the best apples for cider making, exploring different ingredients and cider making techniques, all to enhance the cider experience," said Ryan Burk, Angry Orchard head cider maker. "To me, craft cider is all about apple expression and this glass really delivers an improved apple intensity, flavor and aroma, which is so important to most hard ciders but especially our Angry Orchard Crisp Apple."
For years, craft brewers have been adopting specific glassware for their beer to be served because they care about what they're brewing and know the drinking experience doesn't end once a beer leaves a brewery. The same holds true for cider, and the cider makers were passionate that cider deserved the same care and attention.
To kick off the project, the cider makers drew initial sketches, tested more than 50 glass options with a vast variety of shapes and openings, and then had hand-blown samples made to test their ideas. A number of world-renowned sensory and cider experts dove into the process with Angry Orchard, including one of the world's best cider makers and educators, Peter Mitchell of the Cider & Perry Academy in the UK; a leading sensory expert with more than 30 years of experience working with the global brewing industry, Roy Desrochers of Tufts University Sensory and Science Center; and Boston University Adjunct Professor Sandy Block, Master of Wine and Vice President of Beverage at Legal Sea Foods. The panel participated in tastings to evaluate the functional design features needed to best showcase the key flavor and aroma characteristics of the cider.
"The Orchard Glass has significant drinker benefits," said Desrochers. "Our team of trained and certified descriptive sensory panelists evaluated the glass and determined the Orchard Glass improves the cider drinking experience from a flavor, aroma and ergonomic perspective when compared to a traditional pint glass or a bottle."
The Orchard Glass incorporates four key features to enhance the cider drinking experience from a flavor perspective:
In addition to flavor enhancement, this uniquely-shaped glass has additional features to help maintain the optimal temperature and also improve ergonomics.
The Orchard Glass will be available at select bars and restaurants around the country that serve Angry Orchard and at the cidery in Walden, New York when it opens. The glass is now available for purchase in a two-pack for $14.95 at Angry Orchard's e-store: www.angryorchardstore.com.
About Angry Orchard Cider Company:
Angry Orchard Cider Company's cider makers have been experimenting with apple varieties and unique flavors to develop hard cider recipes for 20 years. The cider makers have travelled the world to find the best apples for cider making and chose specific varieties, like French bittersweet apples from Normandy and culinary apples from Italy and the United States, based on each cider's flavor profile. Angry Orchard will expand its craft cider exploration by opening an innovation cidery at its orchard in the New York Hudson River Valley in Fall 2015. Angry Orchard makes a variety of year-round craft cider styles, including Angry Orchard Crisp Apple, a crisp and refreshing fruit-forward cider that mixes the sweetness of culinary apples with a subtle dryness from bittersweet apples for a balanced taste. Angry Orchard also makes The Cider House Collection specialty ciders, as well as a variety of seasonal ciders. Despite the recent growth of hard cider in the U.S., the category is still small and relatively unknown. Angry Orchard is committed to drinker education and awareness-building to help grow the category for all craft cider makers.
To Learn More:
To find where Angry Orchard hard cider is served near you, visit the "cider finder" at www.angryorchard.com/find-angry-orchard/. Cider lovers can explore the Orchard online at www.angryorchard.com/theorchard, like us at www.Facebook.com/AngryOrchard, https://instagram.com/angryorchard, and follow us at www.twitter.com/AngryOrchard.
i IRI data ending the week of 9/27/15
SOURCE Angry Orchard