16 Jun, 2020, 12:11 ET
LAS VEGAS, June 16, 2020 /PRNewswire/ -- Just as the city's famed "Welcome to Fabulous Las Vegas" neon sign says "Drive Carefully - Come Back Soon," two of five 53' semi-trucks were photographed leaving Las Vegas today loaded with some of the iconic brand's most prized, authentic music memorabilia that adorned the walls of the now-closed Hard Rock Hotel & Casino Las Vegas.
Select memorabilia items included:
- Elvis Presley's Key to the City of Las Vegas
- Britney Spears' iconic schoolgirl outfit from her "...Baby One More Time" video
- Jimi Hendrix's jacket worn on the day of his death
- Prince's Cloud Guitar and Stage Outfit
- Johnny Cash's autographed and inscribed Martin Guitar
- Trent Reznor of NIN's autographed synth
- Nikki Sixx's motorcycle
"We are transporting some of the most valuable pieces of memorabilia in our collection," said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. "While the doors to Hard Rock Hotel & Casino Las Vegas remain closed for now, we look forward to bringing the exciting Hard Rock atmosphere back to Las Vegas, which will always be one of the most iconic entertainment markets in the world."
Hard Rock Cafe® Las Vegas on the famous Las Vegas Strip remains open and will host a live stream concert featuring Vegas born rockers Adelitas Way on Wednesday, June 17, 2020 at 4 p.m. PST at https://m.facebook.com/hardrockcafelasvegasstrip/. Those looking to dine at Hard Rock Cafe Las Vegas can make a reservation by visiting www.hardrockcafe.com/location/las-vegas/.
In May, Hard Rock International announced that the world-renowned entertainment and hospitality brand purchased all rights to the Hard Rock® brand and related trademarks in Las Vegas from Houston-based private equity firm, Juniper Capital, which purchased the Hard Rock Hotel & Casino Las Vegas in 2018 from Brookfield Asset Management. The purchase gives Hard Rock International the right to develop a Hard Rock branded casino and resort within Clark County.
For more information about the Hard Rock brand, visit www.hardrock.com. To download B-roll courtesy of Hard Rock International, please visit https://vimeo.com/429312616/3535f2532a.
About Hard Rock®:
With venues in 76 countries spanning 256 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes - Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2019, Hard Rock International was honored as one of Forbes Magazine's America's Best Large Employers, Forbes Magazine's Top Employers for Women and No. 1 in J.D. Power's 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. In 2020, Hard Rock was honored as one of the Best Employers for Diversity by Forbes Magazine. Hard Rock destinations are located in the world's greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world's first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.
SOURCE Hard Rock International
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