Harley-Davidson And UFC® Up The Ante At UFC® 177 And Give One Lucky Fan The Chance To Throw The Ultimate Party Of A Lifetime

MILWAUKEE, Aug 29, 2014 /PRNewswire/ -- Harley-Davidson and the Ultimate Fighting Championship^® (UFC) will launch a new contest at UFC 177 this weekend sure to make one fan an instant hometown hero. The Harley-Davidson Hometown Throwdown III event puts one lucky fan and their city in the spotlight; the two iconic brands will roll into the winner's home town with the ultimate prize package – a UFC fight and tailgate party topped off with custom Harleys, live music, Octagon Girls^® and more.

The contest, running through Dec. 31, 2014, kicks off with a bang Aug. 30 at UFC 177 in Sacramento, where Harley-Davidson will award a custom Harley-Davidson cruiser from their 2015 motorcycle lineup launched earlier this week to each of the five winning fighters on the main card, giving the fighters a reason to fight even harder.

"We want fans and fighters to know that when Harley-Davidson and UFC come together something big is about to happen," said Dino Bernacchi, U.S. Marketing Director at Harley-Davidson. "We are raising the stakes for UFC 177 by giving each bout winner a new motorcycle, and we're also bringing back for the third year a fan favorite – the Hometown Throwdown event – which proves to be a once-in-a-lifetime way to experience the world's best fighters and the only motorcycle brand worthy of being in the Octagon."

Fans can clinch the chance to host what could be the most street-rumbling, all-out bash their town has ever seen by explaining why their city should be the next location for the 2015 Harley-Davidson Hometown Throwdown event and how they would be the ultimate host at www.h-d.com/UFC .

In addition to the opportunity to play host for the 2015 Harley-Davidson Hometown Throwdown, the winner also will:

• Learn to ride Vegas-style with a five-day/four-night trip for four to Las Vegas in March where they'll train with professional UFC fighters at the Harley-Davidson Riding Academy and be cheered on by – and hang out with – the famous Octagon Girls.
• Receive the ride of a lifetime with their choice of one customized 2015 Harley-Davidson® Dark Custom™ motorcycle (www.h-d.com/darkcustom).
• Be the hometown hero by hosting a weekend experience in their hometown, including behind-the-scenes access at the Harley-Davidson Hometown Throwdown event and exclusive time with the fighters.
• Lead the pack with a UFC entourage during the parade-style group motorcycle ride through the streets of their hometown to the fight location.
• Plan the Party with Harley-Davidson and UFC, including the ride and the tailgate party entertainment.

Fans can learn more about the contest and submit their entries by visiting www.h-d.com/UFC through December 31, 2014. 

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.h-d.com.

About Ultimate Fighting Championship®

Owned and operated by Zuffa, LLC, the Ultimate Fighting Championship (UFC^®) is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in 129 countries and territories to nearly 800 million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter^® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS™, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM^® locations, and owns UFC.TV^® (offering live event broadcasts and video on-demand around the world), UFC FIT™ (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTS, UFC Fight Club^®, UFC Fan Expo^®, Octagon™ branded apparel, DVDs and Blu-rays and Topps Trading Cards. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter and Instagram: @UFC.

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SOURCE Harley-Davidson