Harmless Harvest Owns The Summer With Don't Compromise Movement
Beverage Industry Pioneer Shines Positive Light on its Commitment Story
SAN FRANCISCO, June 9, 2017 /PRNewswire/ -- Harmless Harvest—the first Fair For Life certified organic coconut water producer— is making a splash with the "Don't Compromise" movement to share and inspire with its commitment story. Don't Compromise brings together those who share Harmless Harvest's values at key events, retail, experiences and on social. Don't Compromise demonstrates Harmless Harvest's commitment to doing things the right way with its organic certification, treating all in its "chain of custody" right and treating the planet harmlessly.
Harmless Harvest is sharing its story with a digital video, product samplings, value-based partnerships, sponsorships, marketing, out of home media, limited edition packaging and a brand ambassador program. Don't Compromise highlights Harmless Harvest's commitment to its values - from sourcing its young, delicious organic coconuts, to partnering with farmers and giving back to the local Thai communities, to its packaging, sustainable efforts and more - Harmless Harvest doesn't compromise on any part of the process.
"Harmless Harvest is a committed, ecosystem-based business and believes good business and doing good go hand in hand," said Harmless Harvest's VP of Marketing & Innovation Deanna Fleming."We care just as much about those involved in the development of our products as those who will enjoy it. We're looking to prove that it's possible to conduct business in a manner that positively impacts both the people and the planet, sharing the wealth we create throughout the entire chain of custody."
Don't Compromise reinforces Harmless Harvest's commitment to social accountability and fair trade. Through Harmless Harvest's Fair for Life commitment, it not only commits to paying fair prices for goods like Harmless Harvest's coconut water but goes above and beyond to provide fair wages and assure well-being for everyone in the "chain of custody." Harmless Harvest also supports local Thai communities through its Fair for Life Premium Fund. For each coconut purchased, Harmless Harvest contributes to this fund, and democratically elected farmers and workers representatives work together to identify and decide on the social projects they would like to implement using this fund. The Committee has decided that all projects will aim at improving access to and quality of education or healthcare.
Harmless Harvest's family of organic, Fair for Life beverages includes Harmless Harvest Coconut Water and the new line of refreshing, plant-based Harmless Coconut Probiotics - both essentials for summer hydration. Harmless Coconut Probiotics combine the company's critically acclaimed organic coconut water, coconut meat from young coconuts, organic fruits and active probiotic cultures to support digestive and immune health. A must-have for summer, Harmless Harvest Coconut Water is a natural source of electrolytes like potassium, magnesium and calcium, making it great for replenishment on the go.
About Harmless Harvest
Harmless Harvest delivered the first-organic coconut water that is Fair for Life certified—meaning that it meets rigorous and independent standards for environmental sustainability and provides fair wages, healthcare, and well-being assurance for every farmer and employee both abroad and in the U.S. Harmless Harvest's ecosystem-based business model also includes investing in the Thai communities where their coconuts are grown. From seed to shelf, the team at Harmless Harvest is committed to sharing the welfare they create and touching more lives with clean, delicious, organic foods that are produced and traded with fair and sustainable business practices that promote social, agricultural, and environmental progress.
SOURCE Harmless Harvest
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