Harmon Brothers Follow-Up Digital Scrapbooking Campaign for Chatbooks is a Wild Ride
From Motorcycle-Crushing RVs to Missing Eyebrows, "If you're a good parent or want to pretend to be one, you need this app" the Sequel to Harmon Brothers Original Blockbuster Ad "Real Mom"--with 100 Million+ Views--Uses Little (and Sometimes Big) Moments to Showcase Parent-Friendly Photo Book App
Jul 18, 2018, 16:41 ET
PROVO, Utah, July 18, 2018 /PRNewswire/ -- Harmon Brothers—the Provo, Utah-based social media ad agency behind the biggest blockbuster campaigns in internet history—has captured national headlines, earned more than 1 billion views of its videos, and driven over $300 million in sales on campaigns such as Squatty Potty, Poo Pourri, Chatbooks, and Purple. Today, the agency is rolling out its highly-anticipated sequel to the original Chatbooks ad from one year ago— "Real Mom"—which has over 100 million views.
The sequel is called "If you're a good parent or want to pretend to be one, you need this app"
"Our first ad told the story of an everyday mom trying to keep up with the craziness of being a parent, which left no time to document all of life's little moments. Our customers feel like it was made just for them, and that we understand their day-to-day lives. In the second iteration, we want to reflect the fact that mom and dad are truly co-parenting, so we wanted to introduce 'Real Dad' and bring him into the mix in a strong role to reflect modern parenting," said Nate Quigley, CEO and co-founder of Chatbooks. "Despite how many challenges are thrown their way, the couple keeps pushing forward. As any mom or dad knows, parenting solutions require great resourcefulness, and the ad does a masterful job showing that Chatbooks can be one of those resources."
"I love how well the ad shows off the little moments – both good and bad," said Vanessa Quigley, Co-founder and Chatbooker-in-Chief at Chatbooks. "It's all those tiny memories that make being a parent special, and the spot is a flawless demonstration that you don't have to lose these memories inside the void of your smartphone. And it's all done in true Harmon Brothers' style – light-hearted, relatable comedy that you can't find anywhere else."
- Here is the link to the ad on Facebook: https://www.facebook.com/Chatbooks/videos/1266439846820366/
The ad for Chatbooks—the wildly popular product taking scrapbooking to the digital age—follows a married couple's attempts to document their vacation, which includes a daughter's (un)successful attempts to navigate an RV through a parking lot, an extensive collection of Lego creations, and other "picture-perfect" moments. As with any family vacation, it's a wild ride to the finish.
CREDITS
Agency: Harmon Brothers
Agency Creative Director: Daniel Harmon
Agency Managing Director: Benton Crane
Director of Accounts: Gavin Bentley, Theron Harmon
Producer: Brad Johnson
Writers: Dave Vance, Jonny Vance, Whitney Meek, Kellen Erskine
Director: A. Todd Smith
Creative Director: Shane Rickard
1st AD: Sohrab Mirmont
2nd AD: Evan Lai-Hipp
UPM/Associate Producer/DIT: Tiffani Barth
Production Designer: Kristin Swensen
Lead Man: Gabe Jessop
Real Mom: Lisa Valentine Clark
Dad: Gavin Bentley
Sarah: Eliza Brown
Older Son: Kimball Stinger
Younger Son: Kenyon Stinger
Director of Photography: Tyler Stevens
1st AC: Brenna Empey
Gaffer: Phil Shepherd
Key Grip: Kevin Woodward
Wardrobe: Kathy Eckenbrecht
Makeup: Danielle Donahue, Keri Hatfield
Editor/Script Supervisor: Kaitlin Snow
Visual Effects Supervisor: Nick Ritter
Digital Effects: Tyler Stevens, Josh Badger
Production Sound: Dave Adamic, Gerald Hartley
Sound Design: Jacob Edvalson
Behind The Scenes: Mike Hendersen
Production Assistants: Sarai Stewart, Chad Wright, Chelsea Goodwin
Client: Chatbooks
CEO and co-founder: Nate Quigley
Chatbooker in Chief and co-founder: Vanessa Quigley
CTO and co-founder: Steven Bentz
CMO: Rachel Hofstetter
COO: Dan Jimenez
Director of Marketing: Tara Haynie
Director of Acquisition: Gerardo Castillo
ABOUT HARMON BROTHERS is a Provo, Utah-based ad agency behind the most viral ad in internet history. Since 2013, the company has created 15 groundbreaking, distinctive social media spots, which collectively have more than 1 billion views and have driven more than $300 million in sales.
ABOUT CHATBOOKS Chatbooks is the beyond easy way to turn your digital pictures into photo books, so you can hold on to what matters. The free Chatbooks app enables you to add photos from sources like your Instagram and Facebook accounts and your phone camera roll to create photo books. Chatbooks was started by Vanessa Quigley, mom of 7, to make creating photo books as easy as taking a picture. She and her husband Nate printed the first Chatbooks in June 2014.
SOURCE Harmon Brothers
