Harris Interactive Expands Research Offerings with QuickQuery instant(SM)

Affordable new tool brings together leading research firm's survey design expertise with Google Consumer Surveys Platform to provide real-time results for clients

Aug 07, 2013, 05:00 ET from Harris Interactive

NEW YORK, Aug. 7, 2013 /PRNewswire/ -- Harris Interactive Inc. (NASDAQ: HPOL), a leading global market research firm, today announced the introduction of a new research offering in the form of QuickQuery instantSM (QQi). The innovative product, which bridges the gap between full-service research and Google's Consumer Surveys self-service tools, offers a combination of a fast, flexible interface and Harris Interactive's survey design expertise.

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QQi is optimized for short quantitative surveys among either general population or high-incidence targeted populations, and can, in many cases, deliver final results in less than a day.  A sampling of what the tool can achieve for users includes:

  • Concept, package, ad or name testing
  • Attitudinal gauging
  • Awareness or usage testing
  • Basic tracking
  • Fast answers to burning questions – whether they were brought up in this morning's meeting or are likely to come up in tomorrow afternoon's pitch

The new QQi offering is powered by the Google Consumer Surveys platform, and expands Harris Interactive's online offerings beyond panel research by utilizing the innovative "Survey Wall" methodology – whereby readers on a variety of websites respond to short "micro-surveys" in order to access content. "The beauty of the new QQi offering," says Harris Interactive President and Chief Executive Officer Al Angrisani, "is that with the 'survey wall' methodology, everybody wins: our clients get fast, affordable answers to their research questions; Internet users get access to premium content by completing simple tasks; and web publishers – who receive small payments for each completed interview – get an option to effectively monetize their content without having to erect the dreaded 'Pay Wall'."

In addition to design guidance from expert researchers, QQi also provides users with all of the following and more:

  • Flexibility to start fielding as soon as the survey is ready, with no set schedule
  • Instant, real-time access to weighted, actionable results throughout data collection
  • An intuitive platform through which results can be not only viewed, but interacted with
  • A truly cost effective approach to quantitative research

Mike de Vere, President of the Harris Poll, points out that "While many companies have been looking to DIY research models in recent years for their cost-effectiveness, tools like these can deliver disappointing results if the questions themselves aren't designed properly. By layering Harris Interactive's research expertise atop a DIY-type platform, QQi empowers its users to capture exponentially more valuable answers to their most urgent questions."

About Harris Interactive Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what's next. For more information, please visit www.harrisinteractive.com.

Press Contact: Corporate Communications Harris Interactive 212-539-9600 press@harrisinteractive.com  

SOURCE Harris Interactive