Harry & David Selects MWWPR As Agency Of Record

Jul 20, 2015, 10:33 ET from MWW Public Relations

NEW YORK, July 20, 2015 /PRNewswire/ -- MWW Public Relations (www.mww.com) today announced it is "pearing" up with Harry & David, a leading premium gifting brand, to serve as its official public relations agency. Harry & David, acquired by 1-800-FLOWERS.COM, Inc. in September 2014, is the most recent addition to the 1-800-FLOWERS.COM portfolio of brands to name MWW as its AOR.

To help drive Harry & David's brand relevance among target consumers, MWWPR is charged with developing and implementing a strategic communication plan that focuses on media and influencer engagement and strengthening Harry & David as a household name.

"Over the past decade, we have collaborated with 1-800-FLOWERS.COM to increase relevancy with consumers, so it is extremely gratifying to extend our relationship to include Harry & David, another marquee brand in the 1-800-FLOWERS.COM family," said Michael Kempner, President and CEO, MWWPR. "Harry & David has been a leader in the gift-giving industry for more than 80 years, and we look forward to being a part of their journey as they enhance and expand their brand in the everyday entertaining space."

Harry & David was founded in 1934, first selling their premium Royal Riviera® Pears grown on the Bear Creek Orchards. Since then, Harry & David has continuously innovated in the gift-giving industry, now selling a variety of gourmet gift baskets and towers, including wine gifts, and their signature chocolate truffles and fine baked goods.

"The MWWPR team has consistently delivered creative, targeted and relevant communications plans that have furthered our brand as a leader in the floral and gifting space," said Yanique Woodall, Vice President, Public Relations, 1-800-FLOWERS.COM. "Their deep knowledge and expertise in the gift-giving industry, as well as the meaningful relationship we have developed with them, made them the perfect agency to help us execute a strategic brand relevance plan for Harry & David."

The account is being led out of MWWPR's New York office by a team with deep expertise in consumer lifestyle marketing, and clients spanning the food and restaurant, health and wellness and consumer technology industries.

MWWPR is one of the world's leading independent public relations agencies with nine offices across the US and Europe.

MWWPR focuses on six distinct practice areas in which our people have deep knowledge and expertise: Consumer, Technology, Corporate Communications, Public Affairs/Issues Management, LGBT and Health & Wellness.

Within each practice area, MWWPR offers dedicated insights, strategy, data and analytics, social media, creative and technology teams who help us deliver PR campaigns that activate behaviors vital to our clients' reputations and success in the marketplace. In doing so, we ensure our clients Matter More™ to their stakeholders who matter most.

MWWPR's Matter More™ approach has been recognized over the years with top industry awards. Honors in 2014 include the Global SABRE Award, "PR Agency of the Year" and "Company of the Year" by the International Business Awards, as well as "Top Places to Work in PR."

To learn more about our capabilities and to explore what we can do for your business visit http://www.mww.com.

SOURCE MWW Public Relations