Hasselblad Appoints Reuter Communications
SHANGHAI, Sept. 28, 2016 /PRNewswire/ -- Hasselblad, one of the world's most iconic professional camera manufacturers, has appointed Reuter Communications to manage its digital communications and PR in China, Hong Kong and Macau.
Reuter Communications, an independent communications agency specializing in the premium and luxury sector, will be developing a comprehensive strategy to position and raise awareness of Hasselblad as the leader in the professional and 'prosumer' camera market. Its scope of work will include managing Hasselblad's digital and social media communications, influencer outreach program, media and public relations, and brand alliances and events. The agency's offices in Shanghai and Hong Kong will be working on the account.
Immediately, Reuter Communications will start work to promote Hasselblad's 75-year anniversary and its '4116 collection' – a range of exciting products and brand collaborations to mark the anniversary, which includes the 'Hasselblad True Zoom' - a collaboration with Motorola.
Perry Oosting, Hasselblad CEO, commented, "Reuter Communications is exactly the right kind of agency for our business today. They have an intricate knowledge of the region's premium consumer, coupled with the strategic mind and expertise across digital and traditional communications. We're looking forward to working together to make Hasselblad the camera of choice for professional and prosumers in China."
"Hasselblad is one of the world's most iconic brands and its cameras have captured some of the most iconic images of our time. We're a delighted to be working alongside Hasselblad to promote and build its business in China and celebrate its 75th year at the pinnacle of photography," said Nick Cakebread, Managing Partner, Reuter Communications.
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About Reuter Communications
Reuter Communications is a dynamic, integrated and independent communications agency representing some of the world's most celebrated premium and luxury brands. The agency is headquartered in Shanghai and works throughout Greater China to connect clients with the most discerning consumers. Our team helps clients navigate, communicate and engage with their consumers and stakeholders in an ever complex world, creating innovative consumer experiences, inspiring editorial and social content and impactful digital campaigns to drive brand awareness, affinity and engagement.
Clients include Ralph Lauren, Aman, Swarovski, Sotheby's, Harrods, and Delvaux. Reuter Communications was named Winner of PRWeek Asia "Best Places to Work" 2016, has been shortlisted as "Best Boutique PR Agency" by PRWeek 2016, and was a finalist in the "Best Independent Agency in Greater China" by Campaign in 2015. www.reutercomms.com
About Hasselblad
Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Handmade in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality, Swedish craftsmanship and high performance. For over half a century Hasselblad cameras have captured some of the world's most iconic images – including the first landing on the moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.
The Hasselblad H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today. Hasselblad was the first to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology. In 2016 Hasselblad launched the H6D, a technological feat with an all new electronic platform, delivering superior craftsmanship and image quality. Later the same year, Hasselblad introduced the world's first compact mirrorless digital medium format camera – the X1D.
Headquartered in Gothenburg, Sweden, where the cameras are handmade, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen and Hamburg with distributors throughout the world.
SOURCE Reuter Communications
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