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Hasselblad's X2D II 100C, 35-100mm f/2.8-4 Lens Bring High-Speed AF to Medium Format; First Look YouTube Video X2D II Camera, Now in Stock at B&H

B&H Photo Video, Camera Electronics Store (PRNewsfoto/B&H Photo)

News provided by

B&H Photo

Aug 26, 2025, 08:01 ET

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Hasselblad's new X2D II 100C camera improves autofocus and color science, while a new XCD 35-100mm f/2.8-4 E zoom lens offers flagship optical performance.

NEW YORK, Aug. 26, 2025 /PRNewswire/ -- B&H is excited to announce the second generation of Hasselblad's flagship medium format camera, the X2D II 100C, alongside a brand-new wide-to-tele zoom, the XCD 35-100mm f/2.8-4 E, and a suite of accessories that includes a new outdoor camera backpack. The new camera boasts a vastly improved autofocus experience, incorporating both LiDAR technology and new deep learning algorithms, along with new HDR color science that produces true-to-life color, improves highlight retention, and enriches tonal detail. The new standard zoom lens complements the camera's improved autofocus with the fastest stepping motor in the XCD lineup while adding strong low-light performance and smooth bokeh.

YouTube First Look Hands on Review Hasselblad X2D II Camera and 35-100mm Lens
YouTube First Look Hands on Review Hasselblad X2D II Camera and 35-100mm Lens
Hasselblad’s X2D II 100C, 35-100mm f/2.8-4 Lens Bring High-Speed Auto Focus
Hasselblad’s X2D II 100C, 35-100mm f/2.8-4 Lens Bring High-Speed Auto Focus

Hasselblad X2D II 100C Medium Format Mirrorless Camera
https://www.bhphotovideo.com/c/product/1908829-REG/hasselblad_cp_hb_00000927_01_x2d_ii_100c_medium.html 

Key Features

  • 100MP 43.8 x 32.9mm BSI CMOS Sensor
  • HNCS HDR, 16-Bit Color, 15.3-Stop DR
  • 5-Axis 10-Stop In-Body Stabilization
  • Improved AF with 425-Point PDAF & LiDAR
  • AF-C Mode with Subject Detect & Tracking
  • 5.76m-Dot 1x-Mag. OLED EVF
  • 3.6" Two-Way Tilting OLED Touchscreen
  • ISO 50-25600, Up to 3 fps Shooting
  • Internal 1TB SSD & CFexpress B Card Slot
  • Updated Phocus Mobile 2 App

Leading the innovations in the new camera is the introduction of AF-C continuous autofocus, a first for Hasselblad. New deep learning algorithms translate to faster, more reliable subject detection and tracking for humans, vehicles, cats, and dogs. Additionally, a LiDAR sensor on the front of the camera supplements the native Phase Detection Autofocus system, expanded to 425 zones. A new AF illuminator for improves autofocus performance in low light.

The camera's rendering abilities have also been improved with the Hasselblad Natural Color Solution with High Dynamic Range, boasting lifelike color, better highlight retention, and richer tonal detail. The new color science, combined with an enhanced 100MP BSI CMOS sensor, native ISO 50 sensitivity, 16-bit color, and more than 15 stops of dynamic range, promises to deliver exceptional results even low-light scenes.

Files generated with the new HNCS HDR can be saved in both HEIF or JPEG formats, and a new two-way tilting 3.6" OLED rear touchscreen is 75% brighter for instant image review.

Medium format cameras are smaller and lighter than ever—the X2D II 100C is 7.5% lighter at 1.8 lb—encouraging people to take them out of the studio and into the world. Hasselblad has improved the X2D II 100C's in-body image stabilization to up to eight times the performance of the first generation, with a 5-axis, 10-stop system that benefits handheld use.

With large sensors come large files, and for this Hasselblad has accommodated shooters with the inclusion of 1 TB of internal storage that holds more than 50,000 HEIF images—plenty of room for any shoot. The internal storage also unlocks higher read and write speeds, meaning the bulky, high-resolution files won't interfere with the pace of creation. A CFexpress Type B slot is available for additional memory expansion.

The redesigned body also sports a refined, graphite grey matte finish, 5D joystick, and customizable buttons for improved use and handling.

Hasselblad has also released an updated version of their mobile app, Phocus Mobile 2, that's fully compatible with the X2D II 100C's new color science. Edit RAW, HEIF, and full-size JPEGs directly from an iPhone or iPad, or remotely control the camera. It connects to X and V system medium format cameras via Wi-Fi, also offering firmware updates and powered-off camera wake-up.

Joining the new camera is the XCD 35-100mm f/2.8-4 E Lens, a versatile standard zoom with flagship optical performance, high-speed autofocus, and an ultra-fast leaf shutter. Its optical structure features 16 elements in 13 groups, incorporating 3 aspherical elements and 5 ED elements. At every focal length and aperture setting, the lens delivers the resolution and sharpness that meets the demands of the 100MP sensor, with soft, creamy bokeh in low depth-of-field scenarios.

Hasselblad XCD 35-100mm f/2.8-4 E Lens
https://www.bhphotovideo.com/c/product/1908830-REG/hasselblad_cp_hb_00000949_01_xcd_35_100mm_f_2_8_4_e.html 

The lens also has an advanced stepping motor driving the internal focus group, yielding a snappy and precise autofocus experience. The lens is an ideal pairing for the X2D II 100C's new continuous AF capability and subject tracking algorithms. The leaf shutter, which has a broad range from 1/4000s to 68 minutes, allows flash synchronization at every speed.

All things considered, the metal body is compact and lightweight at just under 2 lb and 5.2". In addition to zoom and focus rings, a control ring allows users to assign an exposure function for easy workflow.

The XCD 35-100mm f/2.8-4 E takes 86mm filters, and Hasselblad is also releasing three filters designed for the lens: a circular polarizer, a three-stop neutral density filter, and a UV filter, all available separately.

Finally, Hasselblad is releasing a new 20L camera backpack, the Vandra. The bag is rated for a camera and two lenses, with compartments for a laptop or tablet and other accessories. The right-side opening allows direct access to the camera, and magnetic, self-locking clasps secure the opening while still allowing for smooth, single-handed release.

For more information about the new items, including additional features, specs, and highlights, be sure to check out the detailed product pages for the X2D II 100C, the XCD 35-100mm f/2.8-4 E lens, and the Vanta Camera Backpack.

YouTube First Look Hands on Review Hasselblad X2D II Camera and 35-100mm Lens
https://youtu.be/pyRqoY8ETB4

Learn all about Hasselblad X2D II Camera and 35-100mm Lens at Explora
https://www.bhphotovideo.com/explora/photography/news/hasselblad-x2d-ii-100c-35-100mm-f28-4-lens-bring-high-speed-af 

About B&H Photo Video

As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 50 years.

Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.

When you're in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.

The B&H Payboo Credit Card offers the industry's best instant savings and special financing, subject to credit approval. Visit B&H's Payboo Page to learn more and apply.

Contact Information
Geoffrey Ngai
B&H Photo Video
212-615-8820
https://www.bhphotovideo.com/ 

SOURCE B&H Photo

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