Hastens Beds Partners with National Forest Foundation for "Support Your Sleep and Our Natural Resources" Campaign

KOPING, Sweden, March 14, 2012 /PRNewswire/ -- Swedish Bed manufacturer Hastens has launched a new initiative for the spring for which the company will make a donation to the National Forest Foundation (NFF) for each and every bed sold in the United States during the company's "Support Your Sleep and Our Natural Resources" campaign, March 15 – April 30.  The NFF will plant at least one native tree for each dollar donated by Hastens. 

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Established in 1852, Hastens has been crafting luxurious all natural beds by hand in its factory in Koping, Sweden – all beds are environmentally friendly using Swedish slow-growing pine obtained only from sustainable forests, wool, cotton and horsehair, with no chemicals or toxic materials that are detrimental to people or the environment. Sleeping on an all-natural made bed makes for a better night's sleep because the natural materials help regulate body temperature and absorb moisture while allowing a bed to breathe.  Each bed carries the Nordic Swan Ecolabel, indicating they are made with no chemicals or toxic materials used that are detrimental to the people or to the environment.  

We spend over a third of our lives (up to 25 years) in bed; however many people are deprived of getting a good night's sleep, a topic that has been in the forefront of the news lately. A few weeks ago the National Consumer Research Institute issued its Top Five Health Trends for 2012 report – and sleep was #2 on the list. The report went on to say that 76% of Americans want to improve the quantity and quality of the sleep they get, while the National Sleep Foundation says that two-thirds of all women have regular sleep problems.

Hastens has been at the forefront of researching and developing the world's best beds. Beds guaranteed to improve sleep. Each bed is hand-crafted by true bed masters who have perfected the art of creating a bed made from the highest quality raw materials, ensuring cushioning and comfort is achieved during the time spent in bed. 

The launch of the "Support Your Sleep and Our Natural Resources" campaign coincides with Hastens "Natural" Cornerstone – a cornerstone dedicated to communicating the benefits of natural materials and what they do for your sleep and the environment.  Click on the following link to learn more about how natural Hastens beds are: http://www.youtube.com/hastenstv

Founded by Congress in 1991, the National Forest Foundation works to restore and enhance our National Forests and Grasslands.  As the nonprofit partner of the U.S. Forest Service, they engage America in community-based and national programs that promote the health and public enjoyment of the 193-million-acre National Forest System.

"The National Forest Foundation takes pride in the opportunity to work with such an eco-conscious company as Hastens," said Jennifer Schoonen, NFF vice president for development. "Their commitment will plant thousands of trees – trees that protect our water supplies, clean our air and beautify our great outdoors."

The NFF will plant at least one native tree for each dollar donated by Hastens.  The NFF will work with its planting partner, the U.S. Forest Service, to determine where the ecological need is greatest for the Hastens trees as determined by the NFF and the U.S. Forest Service.  To learn more visit, http://www.nationalforestfoundation.org. 

Hastens prides itself on making the world's most luxurious beds, designed to provide a sleeping experience like no other, bringing both physiological and physical benefits to you. Visit any Hastens Store to learn about the complete range of traditionally hand crafted beds and accessories.  Hastens offers exclusive Personal and Private Sleep Consultations by a team thoroughly trained in Sweden who will be happy to advise you. Visit Hastens.com to locate a store or to make an appointment for a personal consultation.

About the Nordic Ecolabel: Nordic Ecolabel is the official Ecolabel of the Nordic countries and was established in 1989 by the Nordic Council of Ministers. The purpose of the Ecolabel is to contribute to sustainable consumption and production. The Nordic Ecolabel is a voluntary ecolabelling program that evaluates a product's impact on the environment throughout the whole lifecycle. The label guarantees among other things that climate requirements are taken into account, and that CO2 emissions (and other harmful gasses) are limited where it is most relevant. For more information, visit www.nordic-ecolabel.org.

SOURCE Hastens