Hatch Brings Automated Referral Management to the athenahealth Marketplace

Bidirectional integration provides easy implementation for improved patient access and sustainable referral growth for the practice.

NASHVILLE, Tenn., Oct. 7, 2026 /PRNewswire/ -- Hatch, the referral management platform for specialty practices, announced its availability in the athenahealth Marketplace. Joining athenahealth's Partner Community as a Solution Partner enables specialty practices on athenaOne to capture and convert more referrals into scheduled visits while gaining full visibility into the referral lifecycle.

Referrals are the lifeblood of a specialty practice, yet they remain one of the least optimized parts of the business. Staff manage this revenue-critical function through manual, fragmented workflows scattered across inboxes, spreadsheets, and email. Patients are forced to navigate endless phone tag and delayed access to needed care. For the practice, these operational bottlenecks create high administrative overhead, limited visibility into referral performance, and lost revenue when patients fall through the cracks.

Hatch turns that broken process into a managed growth channel, showing executives where referrals come from, referral-to-appointment rates, and downstream outcomes. Referring offices stay in the loop through automated notifications and partner loop closure. Hatch's AI Document Intelligence ingests, splits, and routes referrals into a centralized queue for referral coordinators to manage through closure, ensuring no patient falls through the cracks or faces unnecessary care delays.

Hatch's athenaOne integration streamlines these workflows further: when a referral coordinator confirms a referral, Hatch matches or creates the patient chart in athenaOne and uploads the documents. Referral coordinators select the correct insurance package by carrier, plan, and member ID without leaving Hatch, and referral status syncs to athenaOne inboxes so nothing is entered twice. This automated referral process allows staff to contact patients faster, convert more referrals into visits, and spend more time on high-value work.

"Every specialty practice leader I talk with wants to grow sustainably while delivering patients faster access to quality care," said Chris Poole, CEO of Hatch. "Referral management is consistently the largest, least optimized lever they have to achieve both. As an official Solution Partner, practices on athenaOne can finally manage referrals like the growth channel they are."

Hatch is available now in the athenahealth Marketplace at https://athenaconnect.athenahealth.com/marketplace/product/hatch. Specialty practices can learn more or request a demo at hatchcare.com/request-a-demo.

About Hatch

Hatch is the referral management platform for growth-minded specialty practices. Multi-site groups use Hatch to capture referrals from every channel in one EHR-integrated queue, convert more into completed visits, and give leadership a clear view of volume, conversion, and sources. Learn more at hatchcare.com.

About the athenahealth Marketplace

The athenahealth Marketplace is an ecosystem of integrated solutions that enable providers to enhance the athenaOne experience. Solution Partners are part of athenahealth's broader partner community that offers applications and services that integrate into clinical and financial workflows. athenahealth customers use Marketplace solutions across a broad range of digital health capabilities and medical specialties. With over 600 solutions integrated with athenaOne, the Marketplace helps organizations enhance clinical effectiveness, patient experience, and financial performance. Learn more at athenahealth.com/solutions/marketplace-program.

SOURCE Hatch