Haus Labs Welcomes Philippine Leroy-Beaulieu as the New Face of its "We love Concealer" Campaign, Celebrating Beauty at Every Age

LOS ANGELES, Aug. 31, 2026 /PRNewswire/ -- Haus Labs is thrilled to announce French actress and style icon Philippine Leroy-Beaulieu as the new face of its award-winning Triclone Skin Tech Collection campaign. The partnership reignites excitement around the brand's best-selling complexion category celebrating beauty and redefining what it means to feel confident, expressive and empowered at every age.

Known for her breakout role in Netflix's Emily in Paris, Philippine Leroy-Beaulieu has become a symbol of Parisian style, celebrated for the effortless sophistication that defines both her on-screen persona and her real-life aesthetic. With her authentic and distinctly French approach to fashion and beauty, Philippine brings her own confidence, sensuality, and je ne sais quoi to Haus Labs.

This season, Haus Labs shines light on another icon of their Triclone complexion lineup. Following the previous 'We Love Foundation' campaign, featuring founder Lady Gaga, the 'We Love Concealer' campaign film puts a sexy spin on the science behind Triclone. What begins like a classic beauty ad, with a woman in bed, quickly evolves into a celebration of self-expression when Philippine picks up a paint brush, taking a bold stance on ageless beauty with campaign headlines "For sexy skin" and "The concealer with the je ne sais quoi."

Through Philippine's playful expression, Haus Labs reinforces its mission to create innovative, high-performance products and tools that empower everyone to embrace their own version of beauty without compromise.

"Philippine is the epitome of French Chic, something women globally aspire to. It is that 'je ne sais quoi' that relates to Haus Labs, defining beauty as a state of mind. That's what really inspired the campaign: an energy, not confined by age or looks, but driven by attitude and personal happiness. We want our products to support this idea of self." - Katharina Korbjuhn, Haus Labs Chief Brand Officer

"I've always believed that confidence comes from embracing who you are and allowing yourself to evolve, rather than trying to fit into a certain idea of beauty. Haus Labs celebrates that same sense of individuality and self-expression, which is why this campaign felt so meaningful to me. I find it beautiful to be part of a brand that gives everyone the freedom to see beauty in their own way." - Philippine Leroy-Beaulieu

The "We love Concealer" campaign spotlights the best-selling Triclone Skin Tech Concealer, a 12-hour, medium coverage concealer that blends seamlessly and works like eye cream to brighten, hydrate and visibly de-puff under eyes in 2 weeks. In an undetectable, weightless formula, this concealer-skincare hybrid blends in effortlessly while visibly improving skin. With continued use, Fermented Arnica, BioFerment 7 Complex™ and BioTech Caffeine work in tandem to visibly depuff, blur fine lines and reduce visible signs of irritation for skin that looks fresh and hydrated all day. Conceals, corrects and brightens in 31 shades.

Through digital, social, and retail storytelling, the "We love Concealer" film showcases the versatility of concealer and foundation while inspiring consumers to approach makeup as a form of artistry and self-discovery. The new campaign featuring Philippine Leroy-Beaulieu launches globally now across Haus Labs' digital platforms and social channels. 

About Haus Labs
Haus Labs is an award-winning, clean, skincare-infused makeup brand founded by Lady Gaga. Blending science with emotion. Designed to support every lifestyle. Available on hauslabs.com and exclusively at Sephora in 23 countries worldwide.

SOURCE Haus Labs