Haute Couture Meets Protection

LAHAINA, Hawaii, May 21 /PRNewswire/ -- It's no secret that any self-respecting woman of fashion would gladly choose style over comfort. The question we should be asking ourselves, should we choose style over protection? Maui Jim combines the two and launches a rainbow of colors made just for her!

(Photo: http://www.newscom.com/cgi-bin/prnh/20100521/CG08730)

This year it is all about color for Maui Jim! Famous for their highly effective anti-glare lenses, they are introducing a flurry of stylish frames globally, in efforts to bring advanced UV sun protection to the fashion set.  

Rainbow Falls is the first collection this summer and is available in a rainbow of fun colors; i.e. Cinnamon & Bubble Gum, Lilac & Pearl, Dusty Rose & Neutral Grey and Abalone & White Swirl. Each is a one-of-a-kind as they are hand-made in Italy! For those that enjoy a good white shade, Lehua, Kaimana and Rainbow Falls' Lilac & Pearl are for you.

Vice President of Media Relations for the company, Cathi Volante, points out that all sacrifices in the name of looking good are not created equal. "The sun is far less forgiving than a pair of shoes," Volante noted. "We wanted to offer women styles that are fashionable, yet healthy, providing excellent coverage from damaging glare and UV sun exposure. Did you know that by the time you are 50 years old, your eyes will have been exposed to as many UV rays that are in a nuclear blast? Why do you think cataract surgery is the number one surgery in the US? Think about it."

Volante is quick to point out that everyone needs this level of protection, not just elite athletes. "We offer new styles like our Rainbow Falls in a variety of color combinations so more women will be able to integrate our eyewear into their ever-changing wardrobes."

About the Company

Founded in the early eighties on the beaches of Maui, Maui Jim made a name for itself among athletes with its PolarizedPlus®2 lenses, a patented technology that effectively absorbs 99.9% of all reflective glare and with rare earth minerals in the lenses, enhances color to improve the view. www.mauijim.com      

SOURCE Maui Jim