NEW YORK, Aug 10, 2017 /PRNewswire/ -- It takes only seven seconds to make a first impression. Now, thanks to New York-based design team Timo Weiland, IHG® and Crowne Plaza® Hotels & Resorts, guests will immediately see that the brand is challenging the industry status quo and delivering meaningful innovations that cater to the modern business traveler. To best showcase the new wardrobe collection, five frontline hotel team members nominated by their fellow employees have been selected to walk the runway alongside professional models during New York Fashion Week (NYFW).
Originally announced last year at NYFW, the entire collection will come to life at a celebratory runway show with 20-25 signature looks on September 12, 2017 at Kia STYLE360 at the Metropolitan West. The employee models were selected for their commitment to service, dedication to the guest, and pride in the Crowne Plaza brand. They hail from throughout the Americas region, representing cities from Montreal to Tampa. The Crowne Plaza brand's hotel team members will begin sporting their MOMENTUM fashions this month.
MOMENTUM by Timo Weiland for Crowne Plaza is a stylish new wardrobe collection for hotel team members, with multiple, versatile ensembles available for each professional role. The modern, wearable designs highlight an approach to travel that offers guests an experience that seamlessly blends work and life. The collaboration is an exciting component of the Crowne Plaza® Accelerate program, a $200 million, three-year initiative created to place the hotel brand at the forefront of the way modern business travelers want to do business – without constraints.
Crowne Plaza Americas' Style Directors Timo Weiland, Alan Eckstein and Donna Kang fully reimagined the brand's uniform program, leading the wardrobe design process from ideation to final creation and production. They named the collection MOMENTUM to represent the Crowne Plaza brand's commitment to being a design-led, culturally relevant and technology-driven brand. The uniforms are both fashion-forward and suitable for a day's work, providing hotel team members with a look they can be proud of and comfortable in. To ensure the highest production quality for MOMENTUM, the team engaged Cintas, the world's largest supplier of hotel uniforms to manufacture the collection.
To further showcase the blended lifestyle of today's business traveler, a curation of Timo Weiland's signature modern classics will also be featured alongside the MOMENTUM Collection at NYFW. The show's high-energy atmosphere will continue with a DJ set from Timo Weiland and Alan Eckstein, as well as a live musical performance by a special artist to be named soon.
"When I began this project, I made it a point to spend time observing guests at Crowne Plaza Hotels & Resorts. How they looked, what their priorities were and how they were affected by travel. It was very apparent that more and more people were combining their work and business lives, and as a result, the definition of luxury and personal style had evolved as a reflection of their experiences and ability to be anywhere any time," said Timo Weiland. "This insight not only defined the MOMENTUM collection for me, but also inspired the fabrics and designs for my own namesake collection."
"Timo Weiland has brought his distinctive point of view to Crowne Plaza Hotels & Resorts to design a collection that blends functionality, quality and style – values that both brands share," said Eric Lent, Vice President of Full Service Brands and Food & Beverage Solutions. "The collaboration has helped the Crowne Plaza brand create an elevated first impression that's just as sharp and savvy as our guests."
About the Crowne Plaza® Hotels & Resorts Brand:
Part of the IHG global portfolio, the Crowne Plaza® Hotels & Resorts brand has over 400 locations around the world. The Crowne Plaza brand is dedicated to making business travel work for the modern business traveler. IHG recently announced the Crowne Plaza Accelerate plan which includes a $200 million investment in the brand for the Americas region. The plan ensures that the Crowne Plaza brand will remain at the forefront of the new way of doing business with design-led, culturally-relevant and technology-enabled solutions. Visit www.crowneplaza.com. Connect with us on Twitter: www.twitter.com/crowneplaza or Facebook: www.Facebook.com/crowneplaza.
Cintas Corporation helps more than 900,000 businesses of all types and sizes get ready™ to open their doors with confidence every day by providing a wide range of products and services that enhance our customers' image and help keep their facilities and employees clean, safe and looking their best. With products and services including uniforms, mats, mops, restroom supplies, first aid and safety products, fire extinguishers and testing, and safety and compliance training, Cintas helps customers get Ready for the Workday®. Headquartered in Cincinnati, Cintas is a publicly held company traded over the Nasdaq Global Select Market under the symbol CTAS and is a component of both the Standard & Poor's 500 Index and Nasdaq-100 Index.
Notes to Editors:
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE: IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,200 hotels and nearly 780,000 guest rooms in almost 100 countries, with more than 1,500 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG's hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.
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SOURCE IHG (InterContinental Hotels Group)