HauteLook Leads Social Commerce Revolution with the Launch of Private Sale Events on Facebook®

LOS ANGELES, Nov. 22, 2010 /PRNewswire/ -- HauteLook, a leading online private sale website with more than 3.5 million members, announces the launch of HauteLook Events on Facebook, debuting on Tuesday, November 23. In addition to introducing sale events on Facebook Pages, HauteLook is one of the first retailers to offer "in-stream" shopping from the News Feed. During the busy holiday season, HauteLook has created a new social commerce channel for the site's members to browse, purchase and share their favorite brands at savings of 50-75 percent off, all without leaving Facebook, their preferred platform for communicating and sharing information with friends.

HauteLook members will have two easy ways to shop HauteLook Events on Facebook. Members who "like" HauteLook on Facebook can browse sale events on a dedicated "Shop" tab at Facebook.com/hautelook or view a sale event on their homepage by clicking on a post from HauteLook. If members choose to post about their purchase on Facebook, their friends can scroll over the post to launch the shopping application in their News Feed as well. The best part? Members never have to leave Facebook to complete their transaction. As soon as they click "place order," they can either choose to share their great new purchase or simply close the application and return to interacting with their friends on Facebook.

Shoppers who are fans of the participating partner brand on Facebook will also be able to access the HauteLook event, directly from a tab on the brand's Facebook Page or in their stream.

"This powerful platform is just one of the many ways we are innovating in the e-commerce category," says Adam Bernhard, CEO, HauteLook. "Shoppers no longer have to go to the retailers – now we're going where the shoppers are, in a way that's fun and convenient. And not only will members love shopping and sharing with their friends, but our partner brands also benefit from offering a new, engaging experience for their fans. It's a win-win."

For the premiere of HauteLook Events on Facebook on November 23, HauteLook will partner with genuinely Natural hair, skin and body beauty line Carol's Daughter. Beloved by celebrities including Jada Pinkett Smith, Mary J. Blige and Halle Berry, the Carol's Daughter sale event will include many of the line's hit products at exclusive, unprecedented savings.  

HauteLook Events on Facebook will be offered on a weekly basis and will last 48 hours each. Brand partners participating in upcoming sale events include Diane von Furstenberg on Tuesday, December 7 and BCBG on Tuesday, December 14.

The technology for HauteLook sale events on Facebook was exclusively licensed from Alvenda, the leading social commerce platform. The company has also developed best-in-class social commerce applications for brands including Delta Airlines, Land's End, and Avon Mark.  

As always, membership to HauteLook is free and open to everyone. New members can join now by visiting www.hautelook.com.

About HauteLook

A leader in online retail, HauteLook brings the thrill back to shopping through 48-hour sale events with the world's top apparel, accessories, beauty, kids', home and travel brands.  Every day, HauteLook offers discounts of 50 to 75 percent off retail prices to over 3.5 million members in the U.S. and Canada. Membership is free and open to everyone. HauteLook is headquartered in Los Angeles. Visit www.hautelook.com to learn more.

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SOURCE HauteLook