NEW YORK, Feb. 12, 2018 /PRNewswire/ -- Havas Health & You, a global leader in health-and-wellness communications, announced today the launch of Havas Health Plus, the first creative agency designed to tap into the deep insights offered by advances in emotional technology. For clients around the world, Havas Health Plus (also known as HH+ or The +) will uncover the emotional triggers that inspire scalable, transformative experiences and make a difference in human connectivity and healthy lifestyles.
Havas Health Plus will be led by a pair of industry experts: Dennis Urbaniak will serve as CEO of the agency while continuing in his position as chief digital officer for Havas Health & You. Allison Ceraso will step into the newly created role of president and chief experience officer (CXO), in which she will create an experience design model that integrates creative, content, sensory design and UX.
"HH+ is a great example of how we continue to evolve ourselves as a network to push our creative and strategic work even further," said Donna Murphy, global CEO of Havas Health & You. "This new agency model embraces an agile work process that's become necessary in a new era of health and wellness. The convergence of technology, data and creativity has obliterated traditional barriers, and we're taking advantage for our clients."
Havas Health Plus will employ a new agency model organized by practices. Each practice will be helmed by a lead who can hone the expertise and expand the capabilities of that practice.
"With a model based on agility, we're enabling decision making and increasing collaboration across the team, and driving innovation for our clients," Urbaniak said. "We've empowered this group to move quickly, to take risks responsibly, to build platforms, to learn and grow. In this approach, we're blowing up the normal operating processes so our agency can balance our functional expertise with an industry-leading understanding of what drives human behavior and impacts human experience."
"Clients are looking for outstanding creative that works hard for their business, effectively tells great brand stories and is efficiently targeted to deliver true ROI," Ceraso said. "From producing breakthrough work to serving it up in the right channels to optimizing and measuring, great creative needs to be actionable. And today it can be."
Assisting Urbaniak and Ceraso will be two key practice leads. Bam Zahraie, who has more than a decade of expertise creating digital solutions for Microsoft and Amazon, will head up digital innovation and data analysis. Todd Kolm will oversee the in-house Digital Outcomes Lab, which allows HH+ to drive initiatives through rapid prototyping to successful product and program development.
Explore Havas Health Plus here: havashealthplus.com.
About Havas Group
Havas is one of the world's largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in over 100 countries and is fully integrated into Vivendi. Havas Group is committed to being the world's best company at creating meaningful connections between people and brands through creativity, media and innovation. Based on a client-centric model across media and creative, the Havas Group is the most integrated company in its sector. We operate with three business units (creative, media and healthcare & wellness) within our Havas Villages all over the world where teams share the same premises ensuring agility and a seamless experience for clients. Further information about Havas Group is available on the company's website: www.havasgroup.com. #ToBetterTogether
About Havas Health & You
Havas Health & You unites Havas Life, Health4Brands (H4B), Lynx, Havas Life PR and Havas Health Plus, all wholly owned health and communications networks, with the consumer health businesses and practices of Havas Creative Group. Its customer-centric approach has the talent, tenacity and technology that health-and-wellness companies, brands and people need to thrive in today's world. For more information, go to www.HavasHealthandYou.com.
To learn more about Havas Health Plus, please contact:
SOURCE Havas Health & You