NEW YORK, June 12, 2017 /PRNewswire/ -- In celebration of its full brand rollout during Global Wellness Week, Havas Health & You unveiled its latest positioning and branding in a video focused on the future of health-and-wellness marketing: you.
The campaign was inspired by the company's provocative new name: Havas Health & You, which naturally raises the question: Who is "You"? The answer is simple yet multifaceted: We are a company that serves all kinds of "Yous." Our client yous. Their customer yous. Our employee yous. And all of the yous within those groups.
The campaign consists of a new website, ad banners, print, social media and videos that combine animation, live action and original music.
The idea transforms the "O" in "YOU" into a head, which creates animated characters that represent Havas Health & You's for multiple audiences.
"Before long, we had a hundred iconic characters, and counting. The new yous will populate all media channels worldwide," said Phil Silvestri, managing director and chief creative officer at Tonic. "The strength of our offering is the emphasis on you, and the power of the campaign is the ability to bring those yous to life, because there's no together without YOU."
The Havas Tonic creative team behind the new spots includes:
- Phil Silvestri, Managing Director/Chief Creative Officer
- John Rea, Executive Creative Director/Art Director
- Dave Hubbert, Creative Director/Writer
- Andrew Kim , Digital Designer
- Jordan Rich, Junior Designer
- Denise Wilkinson, Project Manager
- Tamal Mannan, Executive Producer
- Lauren O'Driscoll, Producer
- Cameron Lewis, Post Producer
- Anne Camille Charpie, Business Manager
- Hana Stopnicki, Production Intern
- Peter Berthold, Animation Director
- Abigail Kim, Motion Designer
- DJ Shon, Motion Designer/Animator
- Hanne Vaughn, Editor
- Joe D'Amelio, Content Creator/Live Action
- Theresa Notartomaso, Executive Music Producer
Original music for the videos was composed and produced by Face the Music executive producer, Joe Sicurella.
For more information on Havas Health & You, visit http://www.HavasHealthandYou.com
About Havas Health & You
Havas Health & You unites Havas Life, Health4Brands (H4B), Havas Lynx and Havas Life PR, all wholly owned health and communications networks, with Havas Tonic, Arnold Consumer Health and other Havas Consumer Health agencies globally. Its customer-centric approach has the talent, tenacity and technology that health and wellness companies, brands and people need to thrive in today's world. For more information, go to http://www.HavasHealthandYou.com
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SOURCE Havas Health & You