Havas PR Appointed By The Economist To Launch First Daily Edition In Its 171-Year History

NEW YORK, Dec. 4, 2014 /PRNewswire/ -- Global award-winning agency Havas PR North America has teamed with The Economist to launch The Economist Espresso, an app that represents the first daily iteration of the 171-year-old progressive publication. Havas PR managed the successful Nov. 7 launch of the app, which has garnered coverage in all corners of the globe, including AdAge, Campaign Asia-Pacific, Fast Company, PBS, Financial Times, Le Monde, Marketing Week, mUmBRELLA, The Guardian, The New York Times, The Wall Street Journal and many more.

The business is being hubbed out of New York and managed by Havas PR's Corporate practice, led by Executive Vice President, Corporate, Ravi Sunnak, who said: "The Havas PR Corporate team is thrilled to be working with such a prestigious brand as The Economist, and we look forward to activating our global network to build on the launch-phase work of Espresso that we have already achieved."

"With our rich heritage of radical opinions and a reverence for facts, The Economist has continuously been positioned as a leader in the media world—and now by launching our daily app, Espresso, we are leading the crusade against information overload," said Michael Brunt, EVP, Global Circulation. "We chose Havas to lead the charge on this PR campaign because of its strong media relations expertise and strategic counsel. We knew we could trust our brand with the Havas team—and our confidence has paid off; we are pleased with the results to date."

Working with The Economist Group CEO Chris Stibbs, Economist Editor-in-Chief John Micklethwaite, Digital Editor Tom Standage, The Economist Group Global Media Businesses President Paul Rossi and Brunt, Havas has embarked on a strategic media relations campaign to hit top-tier publications in all markets—international and national, tech as well as marketing. To date, Havas PR has secured significant reach as a result of proactive media outreach— which also includes a campaign to highlight awareness around the re-creation of The Economist's Henry Kissinger ad with Google's Eric Schmidt.

Havas PR's comprehensive media program is aimed to leverage the launch of Espresso to establish The Economist Group's executives and The Economist's editorial staff as leaders in their field.

About The Economist
With a growing global circulation (now more than 1.5 million including both print* and digital) and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary. In addition to the Web-only content such as blogs, debates and audio/video programmes available on the website, The Economist is now available to download for reading on Android, Blackberry PlayBook, iPhone or iPad devices.
*Audit Bureau of Circulations Worldwide, January-July 2014

About The Economist Group
The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

About Havas PR
Our call to action is "Connected," and our commitment is to the Future First. As the North American earned-media and buzz agency within French holding company Havas, we're part of the Havas PR global collective. Headquartered in New York City with offices in Pittsburgh, Boston, Austin, Los Angeles, Phoenix and San Francisco, Havas PR North America is one of the most awarded agencies of our size in the U.S. For more information, go to us.havaspr.com.

Contact:
Rose Levy
Havas PR North America
1-646-441-8128
[email protected]

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SOURCE Havas PR

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