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Havas PR North America Begins New Year With Winning Streak

The Agency Has Begun Collaborating with Au Bon Pain, Penn Wharton Public Policy Initiative, Lehigh University and More


News provided by

Havas PR

Mar 10, 2014, 03:41 ET

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NEW YORK, March 10, 2014 /PRNewswire/ -- Havas PR North America, the public relations arm of global communications giant Havas Worldwide, today announced 10 clients it has added recently in a remarkably fruitful period over the past several weeks. @havasprus, as the agency is known, has begun account work for a wide range of new clients, including Au Bon Pain; EPIC; Impossible.com; Just Go Girl; Lehigh University's Baker Center for Entrepreneurship, Creativity and Innovation; MaleCare; National Brain Tumor Society; NOVA Chemicals; the Nugget Spot; and Penn Wharton Public Policy Initiative, among others.

As agency of record for Au Bon Pain, @havasprus is charged with building national/regional brand awareness and supporting the seasonal menu items of the internationally recognized leader in the fast casual restaurant category.

Building on its growing food expertise, @havasprus turned the Nugget Spot, Manhattan's first restaurant to specialize in nuggets, into the go-to for takeout in its first two months of operation.

For Lehigh University Baker Center Entrepreneurship, Creativity and Innovation, @havasprus has been appointed AOR to promote the department's multiple high-impact programs and partnerships, including LehighSiliconValley. Lehigh is one of Entrepreneur magazine's Top 25 Undergraduate Entrepreneurial Colleges.

Penn Wharton PPI has engaged @havasprus to position the research and education hub as a go-to resource for information, analysis and deep understanding on key economic issues affecting the U.S. and government policy today and tomorrow.

"Each of these clients is so exciting to us because we share their love of pushing the envelope and the ways they set a new standard in creativity and embrace new technologies," said Marian Salzman, CEO of @havasprus. "We're honored to have been chosen by them, and we are eager to put our expertise in media placement, social media, strategy and trend forecasting, among many other strengths, to great effect."

Additional recent wins for @havasprus include confidential assignments to its global healthcare team.

For more information about @havasprus, please visit http://us.havaspr.com/.

About Havas PR
Our call to action is "Connected," and our commitment is to the Future First. As the North American earned-media and buzz boutique within French holding company Havas, we're part of the Havas PR global collective. Headquartered in New York City with offices in Pittsburgh, Chicago, New England and Orange County, Calif., Havas PR North America is one of the most awarded agencies of its size in the U.S. Clients include Coty, Sanofi, Transitions Optical and the United Nations Foundation. For more information, go to us.havaspr.com.

Contact:
Chaz Ross
Senior Vice President, Media
Havas PR North America
+1 917-414-2242
[email protected]

SOURCE Havas PR

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