PROVIDENCE, R.I., Dec. 3, 2015 /PRNewswire/ -- Award-winning New York-based agency Havas PR North America has won the Rhode Island Commerce Corporation account and hired longtime Citibank executive Linda Descano, CFA®, to lead as executive vice president from the Havas office in Providence, R.I.
This new account puts Rhode Island at the center of Havas' New England offer and reestablishes Providence as a cornerstone of the agency's trifecta of "P" offices, which includes its longstanding Pittsburgh office, its Phoenix office (opened in 2014) and its Providence office (home to its social media startup, SocialProvidence, since 2013).
Descano will report to CEO Marian Salzman. "Linda is world-class at building and buoying a team, and we are psyched to have her captain our ship in Providence," says Salzman. "Just as she runs half marathons, she has sprinted right in to tackle Team Rhody."
Havas PR is one of three firms authorized to develop and deploy the state of Rhode Island's $4.5 million tourism campaign, and it was one of 51 entities to apply for the Rhode Island contract, which Gov. Gina Raimondo has called a key piece of her economic development strategy.
Descano most recently served as managing director and global head of content marketing and social media at Citi. An executive leader and communications strategist, she holds 20-plus years of experience creating and orchestrating marketing programs and branded experiences. A CFA® charterholder, she also brings to the strategy table a financial savvy that helps her deliver results, both for Fortune 500 companies and for the many distinguished boards on which she serves.
"I'm thrilled to join Havas PR, which hits all the things culturally that I was looking for," says Descano. "And in Rhode Island I've found my gritty, glamorous new home and an incredible opportunity to put my years of experience to work solving problems that really matter for the state and its people. I look forward to getting immersed in the community, to contributing and discovering, and to building strong relationships."
About Havas PR
Our call to action is "Connected," and our commitment is to the Future First. As the North American earned-media and buzz agency within French holding company Havas, we're part of the Havas PR Global Collective. Headquartered in New York City with offices in the three P's—Pittsburgh, Phoenix and Providence—Havas PR North America is one of the most awarded agencies of our size in the U.S. For more information, go to us.havaspr.com.
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SOURCE Havas PR