Havas Worldwide Announces Appointment Of Sean Lyons As Global Chief Digital Officer

Hire underscores agency's commitment to innovation and its digital-at-the-core model

Apr 09, 2013, 15:20 ET from Havas Worldwide

NEW YORK, April 9, 2013 /PRNewswire/ -- Sean Lyons, formerly of R/GA, will be joining Havas Worldwide as Global Chief Digital Officer, where he will serve as the executive lead on all digital efforts across the network. In his new role, Lyons will oversee digital strategy, development and operations; enhance the agency's current offering; and introduce new digital platforms and capabilities for the agency and its clients.

The announcement about Lyons follows the agency's news last week that it is bringing on Vin Farrell as Global Chief Content Officer.

"With these two recent, highly strategic hires, we are reinforcing one of our greatest strengths as an agency: our digital-at-the-core model," said Havas Worldwide Global President Andrew Benett. "We're very lucky to have Sean join us. His deep knowledge and experience across digital marketing and strategy will be a tremendous asset to the agency and our clients as we look to further expand our offering."

"My time at R/GA has been tremendous, but I am very excited to be joining the team at Havas Worldwide. The leadership is plugged in, and there is a strong commitment to innovation. For me, it's an opportunity to build on the strong global foundation already in place. They provide a comprehensive range of offerings for their clients across the network. It will be a pleasure to work with everyone," Lyons said.

Lyons previously worked at R/GA for nine years in a variety of roles. He most recently served as SVP, Operations and Business Planning, where he helped organize and oversee multiple business units within the company globally.

Prior to that role, Lyons managed the global Nike account across the R/GA network, where he worked closely with Nike on digital strategies, campaigns and consumer services to grow their business and brand. In his previous role as Executive Technical Director of the Nike account, Lyons helped build global, scalable platforms, including NIKEiD, NikeStore and Nike+. During his leadership, the Nike team at R/GA won dozens of awards including several Cannes Cyber Lions, One Show awards and CLIOs.

Beginning in 2009, Sean co-led the establishment of the R/GA Buenos Aires office, which has since grown into a full-service office and key part of the agency's network.

Before joining R/GA, Lyons founded CLR Media, a small consultancy providing digital commerce and digital marketing solutions for such brands as Barneys New York and Burson-Marsteller. Prior to this, Lyons was the Director of Rich Media at Oven Digital, an early and innovative Silicon Alley agency.

Lyons will begin his new role on May 1 and will report to Andrew Benett.

About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide Network is made up of 11,000 employees in 120 cities and 75 countries, with 316 offices, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Lacoste, Merck, Mondelez International, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA)

Yvonne Bond
Global Communications Director
Havas Worldwide
(212) 886-2035

SOURCE Havas Worldwide