DUSSELDORF, Germany, Jan. 3, 2014 /PRNewswire/ -- Following a competitive four-agency pitch, Havas Worldwide Dusseldorf has won the account for Berlitz, the 135-year-old language education company. As agency of record, Havas Worldwide will work with Berlitz to develop the company from a language school into a modern global education enterprise.
The 2014 campaign is already underway, and will include print, online and direct marketing to both consumers and businesses. Berlitz, the global market leader in the language company sector, aims to grow its business and expand its customer base.
"We are very happy to have won such a well-known and traditional brand," said Havas Worldwide Dusseldorf CEO Ulrich Forster. "As an international network with offices in 75 countries, we are the ideal match for a customer such as Berlitz."
Berlitz was founded in 1878 by the German language teacher Maximilian Berlitz in Providence, RI. Today it is represented through 550 branches in more than 70 countries and as one of the prime addresses for learning, the name Berlitz stands for outstanding language services. A learning style based on conversation, the proven Berlitz Method® is continuously updated and complemented through modern multimedia teaching materials. In all Berlitz language schools around the globe, the same method, material and teaching quality is offered. Berlitz instructs private adult and young customers as well as corporate clients. In Germany alone, there are more than 50 Berlitz locations and alongside the language school services, the company also offers firms staff seminars for the improvement of cross-cultural competency and of management expertise within an international environment.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Lacoste, Merck, Mondelez International, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).
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SOURCE Havas Worldwide