NEW YORK, May 9, 2013 /PRNewswire/ -- Havas Worldwide announced today the appointment of Tim Maleeny as Chief Strategy Officer, Havas Worldwide New York, where he will be responsible for all aspects of strategy at the New York flagship agency. In addition, Tim will share the North American Chief Strategy Officer responsibilities with James Lou, who is also Chief Strategy Officer of Havas Worldwide Chicago.
Maleeny is one of the industry's leading strategic thinkers, running the largest planning department in the country as Head of Strategic Planning at Ogilvy New York before joining Havas Worldwide. In his new role, he will be overseeing the New York strategy department and helping serve such clients as Dos Equis, New York Life, Charles Schwab, Merck, and IBM, among others. Maleeny will also serve on the New York agency's executive committee.
"It's an exciting time at Havas Worldwide. We're growing in many directions as we further improve and expand our offering to clients across such areas as digital, social, content, and data," said Andrew Benett, Global President of Havas Worldwide and Chief Strategy Officer of Havas Creative Group. "It's imperative to have really strong strategic thinkers underlying everything we do—and Tim is someone who can look at trends in technology, consumer behavior, and clients' industries and know where things are headed. He will be an excellent addition to the leadership team in New York and North America."
"Havas Worldwide New York is on a strong trajectory, building on its new business momentum and successes, and I look forward to being part of that energy," Maleeny said.
Maleeny's past experience runs the gamut of agency roles: He has worked as a copywriter, producer, account director, and strategic planner. Throughout his tenure at Ogilvy, Maleeny reshaped the planning structure: flattening the department, leveraging hybrid talent, and building smaller teams to be more responsive to clients' needs.
Maleeny is also a best-selling author of numerous short stories and four award-winning novels, two of which have been optioned for film. He has degrees from Dartmouth College and Columbia University, where he's also been an adjunct professor of marketing.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide Network is made up of 11,000 employees in 120 cities and 75 countries, with 316 offices, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Lacoste, Merck, Mondelez International, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA)
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SOURCE Havas Worldwide