LOS ANGELES, May 18, 2016 /PRNewswire/ -- Hawthorne, the leader in brand response advertising, today announced that the company was awarded top accolades with 1st place Silver and Bronze awards in the 37th Annual Telly Awards. The prestigious prizes were awarded for two campaigns Hawthorne created for Equifax: a 15-second spot entitled "Grownups," which won a Silver Telly (the highest category honor), and a 30-second ad called "Everywhere You Can't Be," a Bronze winner in the Film/Video Marketing category.
The 30-second spot succinctly described the pervasive threat of identity theft, using computer generated imagery to illustrate the traces left behind when people conduct transactions and emphasized the importance of identity theft protection and credit monitoring services. The Silver award-winning 15-second ad powerfully positioned credit monitoring and identity theft protection as an integral part of adult life and the need to be proactive. Both ads showcased Equifax services compellingly and persuasively.
"Our campaign harnessed common shared perspectives both from a responsibility angle, as is the case for 'Grownups,' and showcasing vulnerability to identify theft on 'Everywhere You Can't Be,'" said John Pucci, Chief Marketing and Creative Officer at Hawthorne Direct.
Founded in 1979, the Telly Awards honor outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. This year, the organization received more than 13,000 entries from all 50 states in the U.S. and many countries abroad for a fiercely competitive field. A panel of 500 accomplished industry professionals — including past Silver award winners — judged the entries.
"Given the level of competition we faced, it's truly an honor to win one Telly Award, let alone two," said Hawthorne Direct owner and CEO Jessica Hawthorne-Castro. "I'm incredibly proud of our team members who worked on the Equifax ad campaign. These awards are another validation of our core advertising strategy, which blends cutting-edge creative with leading-edge analytics for an unbeatable advantage to our clients in the data-driven economy."
For its 37th season, The Telly Awards will once again give the public the power to view and rate videos submitted as part of the People's Telly Awards. In addition to recognition from the Silver Telly Council, the judging panel that selects the Telly Awards winners, the Internet community helps decide the People's Telly Awards winners. Entries are evaluated to recognize distinction in creative work; entries do not compete against each other — rather, entries are judged against a high standard of merit.
"The Telly Awards has a mission to honor the very best in film and video," said Linda Day, Executive Director of the Telly Awards. "Hawthorne's accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production."
Hawthorne has successfully led thousands of major campaigns for some of the world's most recognizable brands. The company engages, informs and persuades customers, driving significant market share growth and delivering value by combining creative services with data science. Learn more at www.hawthornedirect.com.
Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics.
Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands.
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