LOS ANGELES, Nov. 15, 2016 /PRNewswire/ -- Hawthorne, the leader in accountable and analytics driven advertising, announced today several of the company's creative campaigns won several prestigious Silver W3 Awards from the Academy of Interactive and Visual Arts. The W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide.
Hawthorne produces award-winning digital campaigns by utilizing several proprietary tools for; web attribution statistics, trend and buying behavior data, a tracking dashboard with up-to-the-minute insights, and optimization tools based on qualitative and quantitative data.
Award wins for Hawthorne included the following clients and award categories:
- Black + Decker (Branded Content: Business to Consumer)
- Dexcom (Branded Content: Business to Consumer)
- Equifax (Branded Content: Business to Consumer)
- Broan NuTone (Microsite Consumer Goods)
- Varidesk (Microsite Consumer Goods)
"We're thrilled to earn multiple W3 awards for our various branded content and microsite campaigns," said Jessica Hawthorne-Castro, CEO of Hawthorne. "Our creative and strategy teams excel at crafting digital campaigns that drive real viewer engagement and are also backed by our data-centric approach that provides our clients with accountable results. It's this blend of art and science that sets our company and our work apart from the competition."
"We're committed to creating both compelling and relevant content for our clients that can be repurposed in multiple ways," adds John Pucci, Chief Creative Officer.
"We were once again blown away at the creativity and quality of this year's entrant. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity around the globe," said Linda Day, the director of the IAVA. "On behalf of the 750+ members of The Academy of Interactive and Visual Arts, we salute the talents and high level of execution our winners display and commend all of this year's entrants for their dedication and commitment to online excellence."
About the W3 Awards
The W3 Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W3 is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit www.aiva.org for a full member list and additional information.
Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations.
As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.