Hayneedle.com Partners with the US Premiere of PETER PAN in San Francisco to Outfit the 'Neverland Backyard'

SAN FRANCISCO, May 5 /PRNewswire/ -- Hayneedle.com, the Official Sponsor of YOUR backyard, is kicking off the Hayneedle.com Backyard Summer campaign by furnishing the Neverland Backyard at J M Barrie's PETER PAN. The U.S. production of the classic play, debuting on San Francisco's historic waterfront, is surrounded with fantasy outdoor pieces specially selected from, and exclusive to Hayneedle.com's variety of online specialty stores.

Open now and running throughout the summer, San Francisco is hosting the U.S. premiere of a spectacular new stage production of PETER PAN performed in the world's first 360-degree CGI theatre pavilion, designed for London's Kensington Gardens last summer and shipped 6,000 miles to San Francisco. This remarkable and beautiful structure has already become an iconic destination located inside a magical setting at Public Ferry Park aptly called the Hayneedle Neverland Backyard – a 17,000 sq ft enchanted area that will be outfitted with more than $65,000 worth of modern and whimsical backyard furnishings, exclusively from Hayneedle.com.

"This wondrous, outdoor experience seamlessly fits in with our core values of family time, summer entertaining and providing customers with the opportunity to create their dream backyard," said Hayneedle, Inc. CMO Ash ElDifrawi.  "Hayneedle.com brings variety to America's backyards, so why not Peter Pan's?"

Open from 10 a.m. to 10 p.m., park-goers and audiences can begin their theatrical journey before the performance commences by enjoying refreshments on-site in one of the many Hayneedle Neverland Backyard hospitality and VIP areas. They can relax in a gazebo, lounge on a conversation set, eat at a patio dining set, or feel the magic of Peter Pan from a park bench.

In addition to experiencing the captivating outdoor scene at the Hayneedle Neverland Backyard, listeners of KCBS 740 AM and 106.9 FM can enter to win a chance to create their own Hayneedle.com Neverland Backyard. Throughout the summer, the radio stations will be giving away $100 Hayneedle.com gift certificates, along with tickets to see the performance.

About Hayneedle.com

Hayneedle.com offers "variety, sweet variety" for the home and more through its 200-plus online specialty retail stores.  Established in 2002, Hayneedle.com offers an extensive variety of high quality home and lifestyle products, far surpassing what is available in the traditional retail world or from other online retailers. By providing a rewarding shopping experience, exceptional service, true product variety and the right content to buy with confidence, Hayneedle.com helps customers find what they love and love what they find. The company has been recognized by Internet Retailer and Inc. Magazine as one of the top online retailers and fastest growing companies in America. With more than $200 million in sales, Hayneedle.com is privately held and funded by Insight Venture Partners and Sequoia Capital. For more information, visit www.hayneedle.com.

About PETER PAN

Peter Pan, The Boy Who Wouldn't Grow Up, was created by Scottish novelist and playwright J M Barrie. One night, Peter flies into the London nursery of the Darling children, Wendy, John and Michael, teaches them to fly and leads them to the magical Neverland, "second to the right and straight on till morning", where they live with Tinker Bell, the Lost Boys and meet the notorious Captain Hook. The tale of Peter Pan has been adapted many times including the Walt Disney animated film and a Broadway musical. However, it was not until this 2009 production, presented by threesixty degrees entertainment, that Peter Pan was performed in London's Kensington Gardens, where Barrie was first inspired to create him and where the original statue of Peter Pan has stood since 1912. This 21st Century PETER PAN mixes history and magic in equal measure to present a Peter Pan story for adults and children alike.

About this production of PETER PAN

PETER PAN, directed by Ben Harrison and designed by William Dudley, is adapted by Tanya Ronder from the J.M. Barrie story, with music composed by Benjamin Wallfisch.  Choreography is by Fleur Darkin, sound design by Gregory Clarke, lighting design by Mark Henderson, fight direction by Nicholas Hall, puppetry design by Sue Buckmaster and illusions by Paul Kieve. By arrangement with the Great Ormond Street Hospital Children's Charity and Samuel French Limited, this production of PETER PAN is produced by Charlie Burnell and Mat Churchill for threesixty degrees entertainment.

• 12 projectors, delivering 360 degree projection
• 10 million pixels
• 15,000 square feet of CGI
• 400 square miles of virtual London were rendered  
• The largest surround CGI venue in the world
• The world's first fully 360 degree projected movie for live theater performance
• The tent, which stands 100 ft high was shipped via boat, 6,000 miles from London to San Francisco.
• 200 computers took 4 weeks to create the images - it would have taken 8 years for a single computer to render

Tickets for PETER PAN, range in price from $30 to $85. A $20 discount for children 12 and under is available for select performances. Tickets can be purchased online at peterpantheshow.com or by calling 1-888-ppantix (1-888-772-6849). For groups of 15 or more, please call 415-551-2020 or e-mail [email protected]. 

Premium tickets for PETER PAN are available. For details, check online www.peterpantheshow.com

For more information about PETER PAN,

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SOURCE Hayneedle.com