Hayneedle's Mobile Shopping Experience Earns Top Marks Among Online Retailers

Home Furnishings Retailer Hayneedle Ranks Second in LightningBuy Survey of Top 100 Online Retailers

Dec 06, 2013, 20:00 ET from Hayneedle

OMAHA, Neb., Dec. 6, 2013 /PRNewswire/ -- Hayneedle, a leading online retailer offering nearly two million products for the home, bested many of the top names in retailing in a recent study of the top 100 online retailers conducted by LightningBuy, a Bridgeport, Conn.-based company that specializes in mobile-based commerce.

The mobile version of Hayneedle's flagship website, hayneedle.com, ranked second only to Abercrombie & Fitch in LightningBuy's 2013 Mobile Commerce Conversion IndexTM  (MCCI), which rates mobile sites based on ease of use and the site's ability to convert smartphone traffic into sales. Hayneedle.com earned high marks for enabling shoppers to purchase products in six screens and just three clicks.

"Hayneedle.com does everything right, from offering a guest checkout, having the appropriate keyboard for the type of data the consumer must enter, enabling touch controls and eliminating distractions on each screen," reports LightningBuy. "Hayneedle.com has a breadcrumb trail, security assurance and offers PayPal/mobile wallet. The load time for a random product page was less than four seconds and Hayneedle earned bonus points for effective mobile selling from its presence on both Facebook and Twitter."

"We're pleased by the results in the survey. Late in 2011, we started seeing traffic from smartphones multiply each month and launched a task force to build m.hayneedle.com. We continued to enhance the product to provide a better experience for those shoppers as we watched phone sessions grow as much as 40 percent through the first half of 2012," said Brian Moen, chief marketing officer at Hayneedle. "Today, nearly 30 percent of our site visitors are arriving on a mobile device. That is almost double what we saw in 2012 and nearly half of our mobile visitors are using a smartphone.  We continue to enhance our site performance across devices to create a more immersive, consistent brand experience for our customers."

About Hayneedle:
Founded in 2002 and based in Omaha, Nebraska, Hayneedle is one of the nation's largest online retailers, offering more than 3,000 brands and nearly two million products for the home. Hayneedle is on a mission to fill every home with joy, one perfect find at a time. The company's flagship store, hayneedle.com, is a central destination where one can find everything home. Hayneedle has been recognized by Internet Retailer and Inc. Magazine as one of the top online retailers and fastest growing companies in America. Learn more at www.hayneedleinc.com and shop at www.hayneedle.com.

About LightningBuy:
LightningBuy is a single-click mobile commerce checkout platform, which allows vendors and merchants to sell directly from email, social media, or digital advertisements. The platform brings a new dimension to mobile buying and selling, offering a user-friendly and remarkably simple checkout process for buyers, and a simple implementation for merchants. For more information on LightningBuy and to obtain the full report, please visit LightningBuy.com.

SOURCE Hayneedle