HBO Latin America and Flow Reached Broadcast Agreement
KINGSTON, Jamaica, Jan. 18 /PRNewswire/ -- HBO Latin America Group (LAG) and Flow, Jamaica's Broadband Company, formally announced today that both Companies have signed an agreement for the transmission of the HBO LAG channels to be broadcast in Jamaica at a media reception held in Kingston.
Under the Agreement, Flow has already started to re-broadcast the HBO package developed for this region, which includes channels such as HBO, HBO Plus, HBO Family, Cinemax, Max Prime, HBO HD, and the Warner Channel, among others. As part of the agreement, Flow customers are able to enjoy a "free-view" until January 31. Starting February 1st, viewers will be able to choose and subscribe to their favorite HBO channels to see original series, movies and sporting events.
"HBO Latin America is very enthusiastic about the signing of a new and long-lasting agreement with Flow and its subscribers. After weeks of negotiating with us, Flow is making sure that Jamaican viewers enjoy Premium programming that includes the acclaimed original series True Blood, Entourage and Hung," said Javier Figueras, Sales Vice President, HBO Latin America Group. "We both share the mission to deliver the most innovative shows in the best technology available to the market."
Michele English, Flow's President and Chief Operating Officer, was also happy with the details of the Agreement. "At Flow we continue to work towards bringing the best programming and most innovative digital cable features to Jamaica," she said. "This Agreement with HBO LAG is another step in ensuring that our customers can access a wide variety of packages that they want to see at the price point that they want to spend."
As such, according to the terms of the Agreement with HBO LAG, Flow will offer eleven HBO channels in seven different package options. Flow customers who choose to add HBO to their lineup will begin paying for these channels in February. "We have organized the packages so customers will make the ultimate decision about what they want to watch," said English. "Flow is the only company that allows customers this level of choice and we will continue to search for ways to ensure that our customers avail themselves of the best value cable options."
The HBO packages include:
-- HBO Basic package: HBO Caribbean, HBO East, HBO Plus East and HBO Family East;
-- HBO Premium Package: HBO Caribbean, HBO East, HBO Plus East, HBO Family East, Cinemax East, Cinemax West, Max Prime East, Max Prime West;
-- Cinemax Package: Cinemax East, Cinemax West, Max Prime East, Max Prime West;
-- Cable Your Way/Al La Carte: HBO Caribbean, HBO Family
-- Part of Flow Watch Basic and Flow Watch Premium packages: Warner TV;
-- Part of Flow Watch Ultimate package: HBO Caribbean, HBO East, HBO Plus East, HBO Family East, Cinemax East, Cinemax West, Max Prime East, Max Prime West; and
-- HBO HD options available with HBO Basic and HBO Premium packages
Flow led the industry as the first cable operator in Jamaica to enter HBO Latin America's licensing regulation process, and was also the first to make High-Definition technology available in Premium television.
About HBO Latin America Group
HBO Latin America Group(SM) is a group of companies affiliated to Time Warner Entertainment Company, L.P., Sony Pictures Entertainment Inc., and Ole Communications Group. The HBO Latin America Group(SM) leading companies operate, manage and own cable and satellite programming services in the Region including the signals of HBO, HBO Plus, HBO Family, HBO Caribbean, HBO HD, HBO On Demand, Cinemax, Max Prime, A&E, Animax, AXN, E! Entertainment Television, Sony Entertainment Television, The Biography Channel, The History Channel and Warner Channel.
About FLOW
With just three years since its entry into Jamaica, Flow has already made an indelible impact on the local telecommunications industry placing Jamaica as a regional industry leader for data connectivity and innovative digital products. With its dynamic triple play of services -- digital cable TV, digital landline and blazing speed Internet, Flow is helping to build a tech savvy, digital, knowledge-based society as Jamaicans forges ahead in keeping apace with the latest global technological trends.
Flow has made a significant commitment to Jamaica, investing over US$200 million (J$18 billion), to date; in, building an island wide all digital infrastructure, developing human resources and enhancing digital education in schools as part of the company's social development programme. Jamaica is now the only country in the region with a direct undersea fibre-optic connection to the United States and South America as Flow via its express, direct, network system to Boca in Florida and Cartagena in Colombia. The record investment in the undersea system also provides Jamaica with unprecedented capacity, resiliency, redundancy and reliability for broadband data communications.
Flow is also demonstrating excellence in corporate social responsibility by supporting enhanced learning in schools via free internet and educational cable programmes, mentoring and youth development activities with the Rotary Club in communities across Jamaica and investments to athletic developments in Jamaica via a partnership with the JAAA. Flow also sponsored the National Champion's Cup football Competition, National Basketball League and is now one of the major sponsors of the national basketball team.
SOURCE HBO Latin America
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