HBO Latin America Announces Improvements in the Cinemax East Channel, Now Branded MAX in the Caribbean

Jun 07, 2010, 13:20 ET from HBO Latin America Group

MIAMI, June 7 /PRNewswire/ -- HBO Latin America Group announced that during the month of June enhancements in the Premium package will take place. Cinemax East will now be branded as MAX, targeting film lovers and visual art connoisseurs.

"Once again, HBO demonstrates its leadership in Premium television, providing subscribers with a daring, fresh and innovative offer. MAX will allow viewers to enjoy independent film productions from all over the world," said Alexander Salas, general manager of MAX Networks Latin America.

Offering the best of independent and international films and documentaries, MAX will transmit programming from different parts of the world that have also been awarded in different film festivals and that might have not been seen otherwise. MAX targets men and women between the ages of 18 and 45. Some of the movies that will be featured during June are: La Camara Oscura, Adoration, Cidade de Deus and Better Things.  

The personality of this channel is independent, different, creative and fantastic; a unique channel for people with exceptional taste in films.

MAX enhances the programming by maintaining the Premium channel profile in relation to its content, which distinguishes the HBO/MAX package.

About HBO Latin America

HBO Latin America is the premium television network leader that, in addition to being recognized for the quality and diversity of its original programming, films and documentaries, also provides services with the highest technology in SD and HD formats for more than 23 countries of Latin America and the Caribbean through its HBO®, HBO2®, HBO® Plus, HBO® Family, HBO Caribbean®, Cinemax®, Max®, Max HD® and Max Prime(SM), and SVOD service.

SOURCE HBO Latin America Group