Headline Themes at MAPIC 2012

Plus special events!

14-16 November 2012 - Palais des Festivals, Cannes

Nov 08, 2012, 09:58 ET from Reed MIDEM

PARIS, Nov. 8, 2012 /PRNewswire/ -- The 18th edition of MAPIC opens for business November 14.

Multi-channelling, interaction between culture and shopping, retailing in transit hubs, and Russia as Country of Honour, are the key themes at this 18th MAPIC.

Organised by Reed MIDEM, a Reed Exhibitions subsidiary, MAPIC will be held in Cannes from 14-16 November.


MAPIC will focus on the topical issue of how e-commerce is impacting mainstream retailing practices. What are the new strategies being implemented by retail professionals and retail real estate players?

MAPIC is organising a presentation session for the press to illustrate various aspects of the 'shop of the future', with a full-scale simulation of the consumer experience at different steps from home to the point of sale, showcasing six innovative technologies.

If you want to attend the presentation visit at the More VISION Pavilion, please confirm with Marion CAILLOL: marion.caillol@reedmidem.com.

Culture and shopping

Driven by changes in consumption patterns, there is a new trend that involves increasing interaction between retailing and culture. From partnerships to joint M&S strategies, what kinds of new collaborative models are emerging? Can culture play a key role in improving both the perception of and footfall in shopping centres?

Transit hubs

Special attention will also be given to retailing in transit hubs such as train stations and airports, where there has been significant growth of shopping centres in recent years.

A new space dedicated exclusively to retail in transit hubs (in Lerins Hall) will feature leading players, including A2C, Grandi Stazioni and ATRI (Associazione Travel Retail Italia) for presentation sessions.

Russia 'Country of Honour' at MAPIC 2012

This year, Russia will be in the MAPIC Country of Honour. Thirty stands for Russian developers and a series of special events and conferences throughout the event will enable everyone to deepen their knowledge of this rapidly expanding market. The celebrations begin with the MAPIC opening reception with a distinctly Russian flavour.

  • MAPIC opening reception
    Tuesday, 13 November, 7.30pm at the hotel Majestic Barriere.
  • Special 'Russia Country of Honour' Keynote: "the future of the retail real estate market in Russia"
    Wednesday, 14 November, 3:00pm (Champs Elysees)
    Maxim Karbasnikoff, Partner, Head of Retail Services, Cushman & Wakefield (Russia)

Other must-attend events

  • MAPIC Awards Night
    Thursday, 15 November at 11:00pm at the Hotel Martinez
    At 11:45pm.: fashion show by Marseille retailers.
  • Final MAPIC 2012 press conference: Key takeaways
    Friday, 16 November at 10am - Agora Room, Palais des Festivals, level 01
    - Nathalie Depetro, Director of MAPIC (France)
    - Maxim Karbasnikoff, Partner, Head of Retail Services, Cushman & Wakefield (Russia)Moderator:
    Mark Faithfull, Editor of the MAPIC Daily News

To view the full programme of events and conferences, click here.

For editors:

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia  and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.