Health-E Commerce® Kicks Off Open Enrollment Season with HSA Day Sale Event, October 14-16, 2026, at HSA Store®

HSA Day begins with a Win Your Cart Sweepstakes, providing consumers an interactive way to discover what their HSA benefits cover—with a chance to win $500 in products 

DALLAS, Oct. 9, 2026 /PRNewswire/ -- As open enrollment season gets underway, Health-E Commerce®, the company behind HSA Store®, is staging its second annual HSA Day sale October 14-16, 2026, as part of the company's ongoing mission to help consumers make more informed decisions about their health care benefits. More than just a sale event, HSA Day has been designed to showcase popular product categories, unexpected finds, and a curated selection of telehealth services in an effort to educate consumers on the broad range of eligible healthcare products and services on which they can use their HSA funds.

In the leadup to HSA Day, from October 8 through October 13 at 11:59 p.m. ET, consumers can enter the Win Your Cart Sweepstakes by building a cart of $500 in eligible products for a chance to win it. The HSA Day sale takes place October 14–16 at 5:59 a.m. ET, offering 15% off sitewide on orders over $150. Combined, these HSA Day promotions help consumers realize the value of their HSA benefits ahead of open enrollment, through product exploration plus limited time savings at HSA Store®. 

"Open enrollment is an important opportunity to think strategically and holistically about your healthcare expenses," said Itamar Romanini, Vice President and General Manager of HSA Store®. "An HSA can be a valuable part of both a short-term and long-term healthcare and financial strategy, but consumers need to understand how these accounts work, what expenses are eligible and how much they may want to contribute. Our goal is to make those decisions easier by providing practical education, tools and resources, plus 100% HSA eligible shopping throughout the year." 

As employees compare their employers' benefits options this open enrollment season, HSA Store® offers resources that can help them better understand eligibility, estimate potential savings and plan for future healthcare expenses, including: 

• HSA Resource Center: A centralized collection of educational information to help consumers understand how HSAs work, including contributions, eligible expenses and account strategies.
• The HSA Eligibility List®: A searchable resource that helps consumers identify products and services that may be eligible for HSA funds.
• HSA Expense Dashboard®: A digital tool that allows users to organize receipts and track HSA purchases, helping simplify expense management and recordkeeping. A digital tool that allows users to organize receipts and track HSA purchases, helping simplify expense management and recordkeeping.
• HSA 401(k) Maximizer®: A resource designed to help consumers explore strategies for using an HSA as part of a broader long-term savings strategy.
• HSA Tax Savings Calculator®: An interactive tool that allows consumers to estimate potential tax savings based on their HSA contributions.
• HSA Expense Tracker™ App: Automatically finds HSA eligible expenses for reimbursement from uploaded receipts and connected stores you shop.

What is an HSA? An HSA, or health savings account, is a tax-advantaged account that eligible consumers can enroll in through their employer-sponsored benefits program. Employees, employers or both can contribute to the account, generally on a pre-tax basis. For employees, this can reduce taxable income and help them pay for a wide range of qualified medical expenses. HSA-eligible expenses are determined by the Internal Revenue Service. Unlike FSAs, HSA funds roll over from year to year, meaning account holders do not lose unused funds at the end of the plan year. This flexibility makes HSA education and 100% eligible shopping essential for HSA account holders looking to maximize their health and financial wellness. 

Win Your Cart: Official rules at https://hsastore.com/hsa-day-rules.html. Void where prohibited. Cart must be built (not purchased) by 10/13/26 at 11:59 p.m. ET. 

HSA Day Sale: Offer ends 10/16/2026 at 5:59 a.m. ET. Use code HSADAY26 at checkout. Additional hard-marked savings may apply. See Terms for details.

For more information, visit HSA Store® or contact [email protected].

About Health-E Commerce®
Health-E Commerce® is the owner of the brands FSA Store® and HSA Store®, online stores that simplify pre-tax health spending for more than 70 million consumers enrolled in these accounts. Behind 100% guaranteed eligible products, vetted telehealth services, and the company's own Caring Mill® line of everyday health essentials at value pricing, these stores offer guesswork-free shopping, plus the tools and education account holders need to make the most of their funds. In 2026, the company introduced Patiently™, its fully owned virtual care experience, helping FSA and HSA participants get access to personalized prescription treatment by licensed providers. Beyond its consumer-facing brands, Health-E Commerce® works across the pre-tax health benefits landscape, maintaining a regularly updated Eligibility List®, building partnerships with third-party administrators, and advancing consumer advocacy.

SOURCE FSAstore.com