Health Extends Best-Selling CarbLovers Diet Franchise With the Brand's First-Ever App for iPhone®


Feb 09, 2011, 11:15 ET from Health magazine

NEW YORK, Feb. 9, 2011 /PRNewswire/ -- Health magazine today announced the launch of The CarbLovers Diet app for iPhone based on the brand's New York Times best-selling diet book. In response to the tremendous success of The CarbLovers Diet by Ellen Kunes and Frances Largeman-Roth, RD (Oxmoor House, August 2010), Health is expanding the CarbLovers franchise across several new platforms, including the iPhone app, The CarbLovers Diet Pocket Guide (Oxmoor House, April 2011), The CarbLovers Diet Cookbook (December 2011), and The CarbLovers Diet paperback (December 2011).

The CarbLovers Diet app allows users to easily follow the popular eating plan and track their progress directly from their mobile device. The app includes a FREE diet overview, 3-day menu sampler – complete with delicious, easy-to-prepare recipes – a  diet tracker, an eat-out guide, a carb-swap guide, and daily diet tips. The free portion of the app is designed to give consumers a delicious taste of the CarbLovers Diet plan, inspiring them to reach their weight-loss goals.

For a one-time $4.99 upgrade, consumers will receive an additional set of recipes and an exclusive CarbLovers 7-day Slimdown Plan. Dieters can expect to lose six pounds in seven days on the Slimdown Plan--without feeling hungry.  The CarbLovers Diet app features grab-and-go options and 95 easy, satisfying recipes, many of which are new and exclusive to the app, including: Steel-Cut Oatmeal with Salted-Caramel Brulee Topping, Oatmeal Muffin with Dried Cranberries, The CarbLovers Club Sandwich, and more.  The CarbLovers Diet app also features articles to inspire dieters and explain the science behind the plan.

"We're thrilled to bring our CarbLovers Diet plan to iPhones everywhere," said Ellen Kunes, co-author, The CarbLovers Diet, and editor-in-chief, Health magazine. "At Health, we're always looking for new ways to reach our consumers. We're confident that dieters will love following The CarbLovers Diet plan from their mobile devices."

Since its debut in August 2010, The CarbLovers Diet has revolutionized the diet world, introducing Resistant Starch and proving that people can finally bring carbs back onto their plates after two-plus decades of low-carb diets. On CarbLovers, people are losing pounds eating their favorite carb-filled foods, and best of all, they don't feel hungry or deprived. The CarbLovers Diet is a healthy eating plan that people can follow for the rest of their lives.

iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.

About Health

Health ( is America's most trusted health-and-wellness magazine, offering women relatable, powerful, and current information. Our readers love their healthy, fabulous lives and look to Health for fresh and fun ways to enjoy themselves every single day. The magazine is published 10 times a year by the Time Inc. Lifestyle Group, a division of Time Inc., the largest magazine media company in the U.S. In print and online, the Health franchise reaches a total audience of over 19.5 million readers and users each month.

Sources: 2010 Fall MRI and comScore November 2010.

SOURCE Health magazine