Health Market Science Launches Provider MasterFile™ on Salesforce.com's AppExchange, the World's Leading Business Apps Marketplace, at Dreamforce 2013

SAN FRANCISCO, Nov. 18, 2013 /PRNewswire/ -- SALESFORCE.COM DREAMFORCE  – Health Market Science (HMS) today announced it has launched Provider MasterFile™ on salesforce.com's  AppExchange®, empowering business to connect with customers in entirely new ways. The Provider MasterFile (Pm) app is built on master data from more than 7.5 million health care practitioners, 450,000 healthcare organizations and the affiliations between them. With the increasing competition and pressures in the industry, especially evolving regulations in the Affordable Care Act (ACA), Healthcare and Life Sciences companies require easy access to the latest customer data across a wide range of criteria. The announcement was made today at salesforce.com's Dreamforce 2013 in San Francisco. Health Market Science will be a sponsor in the Healthcare and Life Sciences Pavilion.

(LOGO: http://photos.prnewswire.com/prnh/20130507/PH09057LOGO)

Built on the Salesforce Platform™, the world's leading cloud platform for social and mobile business apps, Provider MasterFile is immediately available on the AppExchange at www.appexchange.com.

"The Provider MasterFile app is powered by HMS's innovative big data technology allowing the agile management of the volume, variety and velocity of healthcare data through a user-friendly app on the Salesforce Platform," commented Theresa Greco, senior vice president, Solution Strategy & Commercialization, Health Market Science. "This minimally latent information is valuable to healthcare and life sciences organizations for reducing fraud, waste and abuse, maintaining compliance with Affordable Care Act regulations, increasing sales productivity as well as maximizing market opportunities. HMS has been at the forefront of high-throughput analytics and master data management technology for more than a decade. In that time, we've amassed volumes of data that are continuously tapped in order to validate billions of incoming data points on every healthcare provider in the nation. The app brings that level of quality to our customers where they need it most – on the Salesforce Platform."

"The future of enterprise apps is social, mobile and connected," said Leyla Seka, vice president, AppExchange and Partner Operations, salesforce.com. "Partners such as Health Market Science are leveraging the power of the Salesforce Platform to give companies the tools they need to create deeper connections with customers and accelerate their transformation into customer companies."

Product Key Features

Features of the Provider MasterFile app range from a healthcare provider's eligibility and credentials to multiple ranked addresses and contact information, ensuring healthcare and life sciences organizations are interacting with their customers in the most effective and compliant way. The Pm app delivers a custom universe of new leads and contacts, along with validation of existing records, real-time alerts and updates, and a flexible and comprehensive search function.

Dreamforce 2013 is the world's largest vendor technology conference, welcoming more than 120,000 registered attendees to experience the power of social and mobile cloud computing and connect with their customers in a whole new way. With more than 1,000 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sheryl Sandberg, COO, Facebook, Marissa Mayer, President & CEO, Yahoo!, Deepak Chopra, MD, founder, The Chopra Foundation and musical group, Green Day will perform to benefit UCSF Benioff Children's Hospital. Dreamforce 2013 offers attendees everything they need to accelerate their customer company transformation in four days, under one roof.

Additional Information

• Register for Dreamforce: www.dreamforce.com
• Become of fan of Dreamforce on Facebook: www.facebook.com/dreamforce
• Follow @Dreamforce on Twitter: www. Twitter.com/dreamforce
• Follow Health Market Science on Twitter: @hmscloudapps

About the AppExchange
The Salesforce AppExchange is the world's largest leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce Platform is the world's most trusted and comprehensive cloud platform for building social and mobile cloud apps, powering Salesforce CRM and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce Platform can be easily distributed and marketed through salesforce.com's AppExchange.

Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc.

About Health Market Science
Health Market Science (HMS) helps healthcare organizations solve business challenges centered on healthcare provider information. HMS uses innovative technology and domain expertise to help our clients comply with evolving federal and state laws, reduce operational costs and maximize market opportunities. Health Market Science offers robust solutions based on the most comprehensive provider database, including healthcare providers (HCPs,) healthcare organizations (HCOs,) and their affiliations, coupled with the largest medical claims database in the U.S.  A wealth of highly experienced talent in data analysis and industry expertise , including regulatory compliance, mine these assets continuously for better ways to help clients increase margins and operate more cost-effectively. For more information, visit www.healthmarketscience.com.

Press Contact:
Name: Stacey Levas
Company: Health Market Science
Phone number: 484.804.2702
Email: [email protected]

Video with caption: "Health Market Sciences Launches Provider MasterFile™ on Salesforce.com's AppExchange at Dreamforce 2013. Features of the Provider MasterFile (Pm) app range from a healthcare provider's eligibility and credentials to multiple ranked addresses and contact information.Pm delivers a custom universe of new leads and contacts, along with validation of existing records, real-time alerts and updates, and a flexible and comprehensive search function." Video available at: http://www.youtube.com/watch?v=gDZVji050xA

SOURCE Health Market Science