Healthcare and OTC Market (Vitamins, Minerals, Supplements; Functional Food and Drink; Sports Nutrition) Consumer Insights and Top Trends Reviewed in 2016 Research Report

May 20, 2016, 12:45 ET from RnR Market Research

PUNE, India, May 20, 2016 /PRNewswire/ --

The market for healthcare and OTC is primarily driven by the Health and Wellness megatrend, but manufacturers must look beyond health functionality alone to remain relevant in an ever-evolving category. Pharmaceutical, sports nutrition, and healthcare companies must draw on inspiration from the broader food and drink space to respond to trends such as "pill fatigue," and a growing preference for "natural" healthcare solutions.

Complete report on Healthcare and OTC Market spread across 55 pages providing consumer insight, drivers and innovation analysis is now available at

Key Findings in "Top Trends in Healthcare and OTC; Exploring the over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition categories" report say pressures of busy modern lifestyles are taking their toll on consumers, with tiredness and stress being the most pressing health concerns influencing today's consumer. After looking or feeling good, reducing the risk of disease and supporting health is the primary motivation for exercise among the most active consumers creating opportunities for multifunctional sports nutrition that incorporates additional health benefits. Despite growing preferences for food over pills, consumers are still more likely to use vitamins, minerals, and other food supplements regularly than food or drinks with specific functional health benefits.

This research identifies five of the most influential trends that brands should leverage in order to differentiate themselves in an increasingly competitive market. It provides information on Consumer Insight: Access information from our consumer surveys to identify the attitudes and behaviors driving key trends; Drivers: Understand the key insights and trends that are growing the market and Innovation: See the best examples of innovation, linked to clearly identified trends.

Reasons to Buy: Identify the top five trends driving the over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition sectors. Gain insight into the key consumer segments that are most likely to be a key focus for innovation. Put innovative products into context by connecting them to specific consumer trends and needs. Get inspiration for innovation programs and new product development.

Order a copy of Top Trends in Healthcare and OTC market 2016 research report at

Another related report titled OTC Drugs Industry Forecasts - China Focus studies China's OTC Drugs industry forecasts. This new study focuses on industry trends and forecasts with historical data (2005, 2010 and 2015) and long-term forecasts through 2020 and 2025 are presented. In the two past decades, the industry has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China's society and economy. China is one of the world's major producers for industrial and consumer products. Far outpacing other economies in the world, China is the world's fastest growing market for the consumptions of goods and services. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. Rapid consolidation between medium and large players is anticipated since the Chinese government has been encouraging industry consolidation with an effort to regulate the industry and to improve competitiveness in the world market.

Although China has enjoyed the benefits of an expanding market for production and distribution, the industry is suffering from minimal innovation and investment in R&D and new product development. The sector's economies of scale have yet to be achieved. Most domestic manufacturers lack the autonomic intellectual property and financial resources to develop their own brand name products. Complete report is available at

Explore other new reports on Over The Counter (OTC) Drug Market at

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