HealthFitness launches $30-million technology platform for population health management programs

Platform powers BioVia, a new health management product suite

MINNEAPOLIS, Nov. 14, 2013 /PRNewswire-USNewswire/ -- HealthFitness today announced rollout of a new technology platform, a more than $30-million investment two years in the making. The platform powers HealthFitness' new BioVia suite of health management programs and services that helps each participant lead a fuller, more productive life.

"BioVia gives participants the opportunity to change course or rewrite their personal health story to include better health and a greater sense of well-being," said Paul Lotharius, HealthFitness' president and CEO. "Our new platform serves as the hub for BioVia, enhancing the user experience and connecting participants to personalized resources such as a health assessment and biometric screening to assess current health status, coaching for health improvement, and social networking."

For participants, the new platform personalizes health based on existing health risks, absent health behaviors and motivation to change. Participants can tailor how they receive communication from the platform, via text or email, for example, and track their progress through mobile devices. Additionally, the platform leverages social influence to reinforce new healthy habits and sustain existing ones.

"Our platform allows participants to quickly, easily view personal goals and achievements, encouraging them to initiate and maintain behavior change," Lotharius said. "And we make health improvement fun--using team challenges, gamification and social networking tools—whether programs are delivered face-to- face, telephonically or online."

For clients, the new platform delivers flexibility via architecture that allows HealthFitness to quickly make changes to a client's program without time-consuming IT development. For example, the platform features a highly configurable incentive engine that easily supports complex incentive program designs.

The platform also allows HealthFitness to deliver different programming to subsets of a client's population—different worksite locations or divisions, and even union or non-union employees. Incentives, fitness challenges or content can be quickly customized—without added burden for clients.

The BioVia product suite includes coaching, health assessment, screenings and a proprietary behavior change model. During the past two years, HealthFitness has transformed its solutions within the BioVia suite to reflect changes in the science of health management:

• A coaching program addresses needs of participants across the health continuum, from those who want to start healthy habits to those with chronic conditions.
• Biometric screenings use iPad® technology to make the on-site biometric screening process more time-efficient and engaging.
• A proprietary behavior change algorithm, applied to an updated health assessment, identifies interventions that best meet participants where they are and moves them along the path to a healthier, more fulfilling life.

Visit http://healthfitness.com/our-approach/how-we-are-innovating/ to learn more about BioVia, and http://healthfitness.com/publication/sneak-peek-healthfitness- new-platform-for-employee-health/ to view a sneak peek of HealthFitness' new technology platform.

About HealthFitness
HealthFitness, a subsidiary of The Trustmark Companies, is an award-winning, URAC- and NCQA-accredited provider of health management, corporate fitness management and condition management solutions. With 35-plus years of experience, HealthFitness is a proven leader and partner for infusing a culture of health. We maximize client results through personalized interaction and a science- based approach to on-site program management, engagement and prevention. HealthFitness provides the BioVia health management product suite—health assessment, coaching for health improvement, biometric screening and the individual's self-selected goals and social support network. For more information on HealthFitness, visit www.healthfitness.com

SOURCE HealthFitness